Bike

Fashion

Lifestyle

Outdoor

Streetwear

Cooking

Design

My newf dog (lord rüdiger)

Interacting

Music and creating art

Owner LOOTERS - Clients include Metal Blade Records, Hopeless Records and more!

Digital Content Manager, Lifestyle Marketing, Project Management, Relationship Management, Promotion & Publicity and more!  
My goal is to work with companies to make my brand broader to just the entertainment industry, but with something I am still passionate about.  Also work with a brand and lifestyle that I maybe able to cross promote with.

Digital Content Management
•Creating virtual groups for promotions such as listening parties and giveaways
•Secure advance features with online communities
•Only Canadian liaison with digital retailers and social media
•Manage online content publication by staff
•Successfully reach strategic goals aimed at keeping content current

Lifestyle Marketing	
•Cross campaigns with clothing stores, watch and shoe brands, lifestyle stores
•Organize and implement all promotions such as street teams and postering
•Follow trending items, topics and locations of direct interest to clients	
Publicity / Public Relations
•Design schedules, press packets, press releases and media kits 
•Pitch and confirm all media for client coverage
•Establish strong relationships with media to ensure maximum of client visibility 
•Motivate media to initiate contact in order to obtain features, quotes and reviews for client development
•Built company brand name recognition

Project Management
•Manage a roster of videographers, photographers, freelance writers and reviewers
•Consistently achieved set goals on ongoing projects 
•Rewarded with gold and platinum plaques from CRIA for surpassing shipping goals
•Schedule and plan content release for life of project
•Delegate money spent for individual campaigns and determining budget for marketing, advertising and retail
•Create monthly statements on updated units shipped vs. money spent on projects
•Allocate products with distributors to ensure maximum visibility at retailers 
•Successfully develop marketing plans to achieve clients highest positioning worldwide 
•Negotiate price and book ads for projects in a variety of media
•Prepare monthly ad designs for national and international magazines

Relationship Management
•Daily communication over 200 managers, tour managers and product distributors
•Maintain close relationships with musicians, crew members and lawyers
•Weekly communication with international offices

*Generated over 160 new clients for new division at booking agency
*Rapidly booked clients into over 190 Colleges and Universities 
*Established company’s first-ever all ages booking division
*Worked in a team environment to complete national tours for companies full roster/cliental

Agent

Find out detailed information about Sarah Lutz, Owner LOOTERS - Clients include Metal Blade Records, Hopeless Records and more! in Toronto, ON

Sarah Lutz: Owner LOOTERS - Clients include Metal Blade Records, Hopeless Records and more! in Toronto, ON

Sarah Lutz

LOOTERS

S.L. Feldman & Associates

George Brown College