Eric Sunberg

Eric Sunberg

Senior Manager, Sports/Entertainment/Lifestyle Sponsorship Consulting and Marketing Strategy
Currently: Director at Universal McCann
Location: New York NY
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Summary

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Every brand has a story to tell but not every one can tell their's well. I help leading global brands clearly identify and define their unique, engaging and meaningful voice by providing strategic marketing strategies, expert leadership and engaging attitude so that they can effectively share their story and ultimately stand out in a highly competitive and cluttered marketplace.

I'm a multi-dimensional marketing specialist with unique experience and depth in developing integrated marketing programs, strategic social/digital campaigns, customized content development, customer engagement platforms, account management strategies across sports, entertainment and lifestyle industries. Some previous clients include IBM, Toyota, Disney, Mountain Dew, RedBull, Mondelez, National Guard, Bose, Wells Fargo, BBVA Compass, iON Camera, Powdr Enterprises, Casio, Mongoose, Buff Headwear, Swany

Specialties include: Strategic Marketing Planning & Execution (Event/League/Series/Athlete Sponsorship & Partnerships, Digital, Social, Events & Promotions, Retail), Account Management, Sponsorship Sales/Business Development, Contract Negotiation and Closure, P&L Management

Work Experience

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Interests & Groups

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INTERESTS
  • Family
  • Film
  • Music
  • Travel
  • Food
SPORTS
  • Skiing
  • Golf
  • Tennis
  • Soccer
GROUPS
  • CJ Foundation for SIDS

Education History

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