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Marketing Consultant

An accomplished communicator with more than 20 years of experience driving revenue and brand buzz through creative marketing and public relations strategies.

I have forged successful partnerships with some of the world’s largest companies, including BMW, Apple, and Nike.

Interests: Branding, Enterprise Technology, Marketing Leadership, and Entrepreneurial Opportunities.

Develop brand-centric marketing and communications content.
•Deliver celebrity-focused story content and manage interview logistics, including photoshoots.
 -BMW Owners News: Neil Peart / Perry King / “Worldrider” Allan Karl
 -BMW Motorcycle Magazine: Jay Leno / Billy Joel
 -Motorrad Magazin (Germany): Billy Joel
 -Motorcycle News (England): Billy Joel
 -Preservation Magazine: Daryl Hall
•Conduct market research and create white paper copy.

Directed the Motorcycle Hall of Fame Museum’s marketing, public relations, and events. The AMA has over 300,000 members, and sanctions more than 80 professional and 4,000 amateur competition races annually.
-Developed integrated marketing strategies resulting in a 15% increase in visitor attendance and a 20% increase in revenue from donor relations and exhibit sponsorships with endemic industry leaders such as Harley-Davidson, BMW North America, and Victory.
-Directed national events with over 1M combined annual visitors including the Hall of Fame Induction Ceremony, Vintage Motorcycle Days, and International Motorcycle Shows.

Marketing Director

Planned and executed product marketing campaigns; defined and implemented customer acquisition, retention, and brand loyalty strategies for this International leader of automotive claims and management software solutions with 21,000 repair facilities, 350 insurance clients, and annual sales over $250M. 
-Planned and executed sustainable strategies and campaigns for revenue growth and brand loyalty for $150M portfolio of end-to-end business workflow software solutions.
-Achieved $750K in trade show revenue for 2005, and $1M for 2006 through strategic execution of integrated channel sales and marketing programs.
-Created and implemented marketing campaigns that drove $1M+ add-on sales in 2006.

Marketing Manager

(Comp-Est acquired by CCC Information Services Inc. in 2001)
-Defined and executed customer acquisition, retention, and brand management strategies.
-Increased client recurring revenue base from 3,000 to 5,000+ through integrated direct mail and email
marketing campaigns, public relations, and strategic relationship building.

-Directed agency Web site, branding, and referral marketing strategies for new client acquisition.
-Consulted clients on capital and comprehensive fundraising campaigns from $1M to $5M, including; Boy Scouts of America, West Virginia YMCA, Fairfield County Hospice, and Pickaway County Library.

-Developed new client opportunities for retail design.
-Spearheaded digital domain efforts for new and existing clients.

New Business Manager

-Directed all branding, advertising, e-commerce, direct mail, and trade show marketing increasing revenue by 25%.
-Increased computer hardware and software sales by over 20% through aggressive grass roots marketing efforts resulting in a spin-off store, UniComp.
-Initiated and managed key strategic partnerships with Nike, Champion, Coca-Cola, Gateway, Sun Microsystems, and Apple.

Find out detailed information about Don Argento, Marketing Consultant in Columbus, OH

Don Argento: Marketing Consultant in Columbus, OH

Don Argento

Don Argento Consulting

American Motorcyclist Association

CCC Information Services Inc

Comp-Est Estimating Solutions, Inc

Hodge Cramer & Associates

Retail Planning Associates

The Ohio State University

The Ohio State University