Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Kayaking

Skiing

Surfing

Hiking

Outdoors - camping

Mountain biking.  i have a love of the ocean

Travelling and keeping up with fitness

Which i do so i can enjoy a good selection of ipa's

Head of Digital Strategy

I have worked within the media industry for the past 15 years with a main focus on publishing and commercial sales. I have an extensive knowledge of both Print and Digital markets with tablet and mobile media being my core path since the birth of iPad in 2010. 

I have designed, launched and executed cutting edge digital marketing solutions for leading brands all over the world, while also delivering maximum media value and ROI through analytics and the correct marketing strategy.

I would welcome the opportunity to speak to companies who are looking to make their digital output work better for them.  The right digital strategy and data collection can significantly grow revenue and work better at growing brand awareness and drive customer loyalty. 


Media Inspires, create bespoke cloud based tablet publications for luxury hotels and brands all over the world.  Beautifully designed, interactive, multi media magazines created exclusively for hotel guests and audiences to engage in a lean back environment. Media inspires specialise in digital strategy to create an efficient targeted media and an elegant service to help drive loyalty with customers and grow additional revenue through existing or original content.
 
Media Inspires also creates publications for other brand markets including film studio's, luxury brands and business to business companies that want to engage with targeted audiences.

Digital media strategy that focuses on the retail shopping journey, while providing an unrivalled benefit to the customer.  We aim to maximise the value of existing media outputs for our client and develop fully integrated media solutions with full metrics support for third party advertisers.  

I also look at the future of marketing communication in the digital markets and how we can uterlise these ideas to further the interaction of retail customers.

In & Out Store Digital Propositions Director

I am the Advertising Director for TRVL a iPad publication presenting a location-specific look at some of the world’s most beautiful and fascinating destinations. 

TRVL offer brands and companies the unique opportunity to connect with our growing community of travel-loving readers. With a five-star rating in the App Store, iPad magazine of the year and Travel App of the year 2011 and a readership of 340,000 globally, TRVL represents the perfect way to reach a global audience that is passionate about traveling and particularly loyal to our brand. 

Key Responsibilities
•	Commercial Sales 
•	Creative Digital iPad Proposals
•	Developing tablet media market place
•	Presentations to all advertising agencies on Tablet Media 
•	Developing Tablet measurement and analytical reporting

Advertising Director

I was part of the team to launch the interactive iPad lifestyle magazine called PROJECT with joint partners Virgin.  From launch I presented to all ad agencies in London and New York and sold into key brands such as Panasonic, Ford, Sony, Armani, BMW and Audi.  I produced creative concepts for brands to maximise ROI and standout in this new media platform. PROJECT also designed an analytics system to provide data on user interaction for all our clients.

Account Manager

Account Manager – Waterstone’s Books Quarterly & Heritage Today (July 2009 – June 2010): Manager of two customer publications, Heritage Today and Waterstone’s Books Quarterly. In this time I delivered a 22% increase in advertising revenue in  hitting individual commission targets and yearly bonus.

New Business Manager – Sainsbury’s Portfolio (July 2008 - July 2009): I joined Seven as a New Business Manager, on the Sainsbury’s portfolio.  I was tasked with delivering new revenue streams into three publications. In the first year I delivered £750,000 of commercial revenue, hitting budget and commission targets

New Business Manager

Marketing and Commercial Manager for Luxury portfolio.  Clients include Triumph Motorbikes, Bentley, and Sunseeker Yachts.  In this role I project managed and launched Triumph Magazine and completed the logistics and budgets of each issue. In addition I liaised with the client to deliver their brand requirements and meet budget expectations.  My remit also included sales across the portfolio, where I have successfully brought in new advertising business to each title. I also undertook the additional responsibility of writing and designing successful pitches for new publishing business.

Marketing and Commercial Manager

Penn Elcom is the leading production house for equipment in the Audio and Arts Industry. I headed up the American division of their Audio department. I developed and managed the business from its inception to an annual turn over of 1.5 million dollars a year.  I designed brochures and a B2B publication to market product in 50 states.  I produced tradeshows and presented to multinational companies.

Sales Manager

IPC Innovator is a central sales team for IPC Media. I sold innovative and strategic solutions to clients and agencies including bound and loose inserts, gatefolds and tip-on mechanics. In my tenure at IPC I nominated for advertiser of the year and Innovator won team of the year for consistently hitting budget targets.

Sales Executive

I was employed as a media planner /buyer to work on national press schedules for clients Beiersdorf, Abbey National (now Santander), Hermes and Cosmo Cosmetics.  My role included planning marketing strategies and advertising campaigns to maximise response from pre-determined audiences.  I would negotiate and plan media space for competitive rates and best position.

Planner Buyer

Find out detailed information about Charlie Parker, Head of Digital Strategy in Huntington Beach, CA

Charlie Parker: Head of Digital Strategy in Huntington Beach, CA

Charlie Parker

Mapperarti and Media Inspires

dunnhumby

TRVL

Seven Publishing

Seven Publishing

Seven Publishing

FMS

Penn Elcom, Inc.

IPC Media

Carat

Staffordshire University