Megan Mills

Megan Mills

Online Content Lead & Associate Buyer

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Summary

*Create, develop and manage content for Swimoutlet’s web presence *Coordinate with Marketing and Buying teams to drive high-quality content to improve conversion *Manage the development and maintenance of content guidelines and buying guides *Lead a team of four content producers *Publish detailed yet concise product descriptions, headlines and messaging for Swimoutlet.com, Runoutlet.com, Yogaoutlet.com and Surfoutlet.com *Copy edit all content on site *Work closely with Marketing team to drive traffic to the site through website content, newsletters, reactivation emails, keywords and organic search *Establish content quality standards to increase customer comprehension and conversion rates *Developed a fresh, engaging copy template for product descriptions across all categories *Work with both local and global teams to create new or improve existing tools, processes and features *Execute strategies within content for SEO *Provide thought leadership for improved user experience *Increase team efficiency and productivity in all areas of product presentation, as well as systems and processes for content

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