Dive

Swim

Health & Fitness

Wine tasting

Eating

Hiking

Open water swimming

Associate Buyer | Content Producer

*Create, develop and manage content for Swimoutlet’s web presence 
*Coordinate with Marketing and Buying teams to drive high-quality content to improve conversion
*Manage the development and maintenance of content guidelines and buying guides
*Lead a team of four content producers
*Publish detailed yet concise product descriptions, headlines    and messaging for Swimoutlet.com, Runoutlet.com, Yogaoutlet.com and Surfoutlet.com
*Copy edit all content on site
*Work closely with Marketing team to drive traffic to the site through website content, newsletters,
 reactivation emails, keywords and organic search
*Establish content quality standards to increase customer comprehension and conversion rates
*Developed a fresh, engaging copy template for product descriptions across all categories 
*Work with both local and global teams to create new or improve existing tools, processes and features  
*Execute strategies within content for SEO
*Provide thought leadership for improved user experience
*Increase team efficiency and productivity in all areas of product presentation, as well as systems and processes for content

*Participate in buying, planning, pricing and merchandising for aquatic categories including swimming, water polo, lifeguard, water aerobics and dive
*Manage positive vendor relations for product development, negotiations, communication and partner relationships
*Merchandise primary category selections at the style-level and brand collection pages for SEO
*Support the Senior Buyer in business opportunities and strategic projects to promote and achieve financial goals and profit margin
*Collaborate with marketing and social media coordinators to feature new brands and trends in the marketplace
*Thorough understanding of the swim industry, seasonality and global trends 
*Forecast initial units for new orders
*Produce compelling, informative product descriptions for competitive swim category
*Continually monitor competitor trends and pricing
*Execute business plans for new opportunities and merchandising features, including improved customer-experience and exclusive SMU products with vend

*Create, develop and manage content for Swimoutlet’s web presence 
*Coordinate with Marketing and Buying teams to drive high-quality content to improve conversion
*Manage the development and maintenance of content guidelines and buying guides
*Lead a team of four content producers
*Publish detailed yet concise product descriptions, headlines    and messaging for Swimoutlet.com, Runoutlet.com, Yogaoutlet.com and Surfoutlet.com
*Copy edit all content on site
*Work closely with Marketing team to drive traffic to the site through website content, newsletters,
 reactivation emails, keywords and organic search
*Establish content quality standards to increase customer comprehension and conversion rates
*Developed a fresh, engaging copy template for product descriptions across all categories 
*Work with both local and global teams to create new or improve existing tools, processes and features  
*Execute strategies within content for SEO
*Provide thought leadership for improved user experience

Online Content Lead

*Publish detailed product descriptions across all categories
*Collaborate with vendors, category managers and merchandisers to serve a broad content audience
*Manage brand boutiques
*Edit style guides to serve as education materials
*Execute inlink strategies within content for SEO
*Write unique content that can be repurposed for social media marketing on Facebook, Twitter and newsletters
*Provide thought leadership for improved user experience 
*Daily site moderation for optimal user experience
*Manage collection pages for brands
*Create consumer-focused content for newsletter campaigns
*Create and edit category bios
*Manage seasonal and gift categories

Content Producer

*Worked with Hewlett-Packard to publish one article written to expose the technologically-advanced publication process of Magcloud
*Met with Magcloud creators to understand Magcloud technology 
*Published an article exposing the five latest technologies that have the power to change the world today
*Interviewed Phil McKinney, former Chief Technology Officer for Hewlett-Packard's Personal Systems Group

Staff Writer/ Contributor

Find out detailed information about Megan Mills, Associate Buyer | Content Producer in San Jose, CA

Megan Mills: Associate Buyer | Content Producer in San Jose, CA

Megan Mills

SwimOutlet.com

SwimOutlet.com

SwimOutlet.com

SHiFT Magazine

San Jose State University