Bike

Lifestyle

Outdoor

Life

Principle

Sales executive with experience developing and presenting multiple and diverse product lines to national and regional customers for companies in the running, cycling and outdoor markets. 

•	Independent Sales and Marketing Contract Consultant with over 20 years experience in the sporting goods industry, specifically in the cycling and outdoor industry.
•	Represent both International and Domestic clients for domestic sourced products.
•	Coordinated sale of out of season inventory to off price channel. 
•	Provided due diligence research and recommendation of purchase of athletic brand for market expansion. 


•	Generate profitable revenue growth through establishing new customers, penetrating new customer accounts and retaining current customers.  
•	Work with Design and Product Development to maintain brand awareness for accounts such as Brooks Running, New Balance, Trek Bicycles, Pearl Izumi, Vanity Fair, Ibex, and others.
•	Manage sales of National and Key Accounts; The Sports Authority, REI, Scheels, Meijer, etc. with both licensed brands and private label manufacturing agreements. 
•	Develop, implement and execute sales strategies and territory business plans to drive sales in existing and new markets
•	Increased revenue by 27% for accessory division by the addition of 2 new National Accounts.  
•	Manage sales team and instated procedures that resulted in year increases in yearly sales of 12% 
•	Manage and maintain current account information, performance and forecasts through the use of tracking tools.
	 

Director of Sales

  •	Represented premier bicycle, component and accessory brands to over 500 dealers in the Southeastern territory.
•	Introduced 7 new lines into the Southeastern market and increased sales steadily each month from introduction.
•	Increased bicycle dealerships by over 600% in less than 12 months by providing a niche product with the support necessary to respond to the demands of the current market.
•	Trained and managed members of my sales team.
•	Coordinate and attend regional and national trade shows such as Outdoor Retailer and Interbike.
•	Recognized consistently for outstanding performance in sales volume, percent increase in sales and performance goals.
 

Owner/Managing Director

Find out detailed information about Lance Landin, Principle in Cornelius, NC

Lance Landin: Principle in Cornelius, NC

Lance Landin

MIDDLETOWN INDUSTRIES

Catawba Sox/Brand Accessory Group

Landin Enterprises, LLC

Kennasaw State University