Caitlin Carson

Caitlin Carson

Interactive Marketing Specialist

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Summary

• Manage web content & landing pages for SeaWorld and Aquatica Texas desktop & mobile sites via Sitecore CMS • Generate copy & create graphic design elements for website landing pages, e-Newsletters & mobile app • Manage all aspects of e-mail campaigns in support of park initiatives & generate awareness, web visits & revenue • Support development & deployment of new SeaWorld mobile application & consistently maintain content • Assist with social media content and strategies, including posts for Facebook, Twitter, Instagram and more • Report Interactive performance to leadership, including e-mail metrics, online revenue, app metrics and more

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