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Events and Retail Marketing

MARKETING & SALES
Highly effective communicator with a proficiency for relating to and understanding a diverse array of clients and vendors, strong reputation for delivering high-quality events

PROGRAMS
Adobe Illustrator, Smartsheet, Microsoft Office Suite, social media platforms

PERSONAL
Highly organized, flexible, deadline-sensitive and driven with an infectiously positive energy

Successfully planning and executing all components of awareness-building initiatives for new store openings
Successfully launching 60+ store opening events since 2013 - including travel and in-person event management - delivering brand-right, desirable events that consistently drew numbers over the RSVP limit
Acting as lead for briefing creative teams on deliverables, including: local and digital advertising, catalog cover announcements, e-mail announcements, and other market-specific creative deliverables
Effectively tracking and managing multiple projects and their associated deadlines from start to finish, most notably the highly detailed event project plans for all new stores
Concepting and delivering an authoritative on-brand message through all deliverables
Managing all retail marketing projects and tracking deliverables
Managing the retail marketing sponsorship program 
Working cross-functionally with store operations, circulation, e-commerce, catalog and real estate teams to al

Managed events and partnerships across San Francisco and Marin counties
Sourced, executed and oversaw operations for large scale retail events including: logistics, transportation, and food and beverage
Designed promotional campaigns and programs through non-traditional media with limited budgets
Promoted events through social media and strategic partnerships, including writing copy and creating graphics 
Created unique relationships with local businesses and non-profits to generate profit and marketing opportunities while measuring ROI against total operational costs and sales

Accomplishments:
Organized and executed successful events for groups as large as 5,000 people 
Consistently achieved positive ROI on individual projects and on a quarterly basis
Designed and implemented comprehensive initiative for partnering with schools which resulted in monetary donations of over $200k Bay Area wide in 2012
Supervised company-wide roll out of school initiative, trained staff and created coll

Client Manager

Find out detailed information about Liz Tausend, Events and Retail Marketing in San Francisco, CA

Liz Tausend: Events and Retail Marketing in San Francisco, CA

Liz Tausend: Events and Retail Marketing in San Francisco, CA

Liz Tausend

Athleta, Gap Inc.

Sports Basement

Azusa Pacific University