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Senior Marketing Manager

Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading global marketing plans in support of business objectives. Experience in obtaining and leveraging key consumer insights to create marketing ideas and grow business portfolios. Adept at communicating with management and internal cross-functional departments, in order to implement overall marketing efforts. Pride myself on driving the team to meet time sensitive, high-level initiatives set forth by the company. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive and efficient work habits without supervision.

•	Responsible for the development, planning and implementation of all Brand and Product marketing strategies, resulting in 14% growth over prior year.
•	Led, coached and developed the Brand & Product marketing team members.
•	Recommended innovative short- and long-term marketing plans to Executive Leadership.
•	Assured consistent brand messaging for products and packaging across channels for licensed and non-licensed products.
•	Created strategies to differentiate brands across channels based on customer needs and consumer demographics.
•	Oversaw the company website, direct to consumer website, public relations and social media.
•	Managed product P&L’s ensuring all margin targets were met.
•	Partnered with sales to pitch new products, packaging and placement to key decision makers at global retail outlets.
•	Cultivated strong relationships with licensors, buyers and inventors.
•	Implemented new reports to analyze and clearly report data and forecasts.
•	Managed the planning, coordinati

•	Contributed to the development of brand strategies resulting in growth of +41% over prior year.
•	Managed internal cross-functional team and external agencies to execute annual marketing plans.
•	Managed all digital media activities and worked closely with strategic partners to ensure best practices by channel.
•	Initiated and led the first ever Health Care Provider detailing program for MegaRed to drive awareness amongst doctors resulting in patient recommendations.
•	Partnered with legal to ensure all marketing materials and packaging met regulated standards.
•	Developed product forecasts and monitored sales monthly, provided recommendations to senior management on opportunities to improve sales where needed.
•	Analyzed competitive brands and market trends; provided recommendations on actions to be taken and potential new SKUS to be developed. 
•	Initiated and managed market research projects to deliver powerful consumer and customer insights; developed these insights into achievab

Associate Brand Manager, MegaRed

•  Managed a $70 million dollar global platform that drove 43% growth versus prior year. 
•  Developed and executed strategic, global multi-channel annual marketing plans to achieve targeted sales and performance goals. 
•  Conducted qualitative research to warrant the development of new packaging and candy to drive incremental sales.
•  Developed and launched a new incremental product platform, across all regions and channels based on consumer needs and overall business performance to achieve internal profitability goals. 
•  Created comprehensive packaging briefs and led the creative team to develop packaging that clearly communicated the positioning and benefits of new products.
•  Managed Easter seasonal products, including exclusive SKUS for key customers, while ensuring P&L targets were met.
•  Managed a highly interdependent cross-functional team, consisting of creative/design, product development, packaging engineering, procurement and supply chain. 
•  Collaborated with sales 

Associate Marketing Manager- IWC Global Innovation

•  Led the redesign of Godiva’s Food, Drug and Mass product line, resulting in 63% more efficient candy and packaging for the plant, translating into significant company cost savings.  
•  Conducted focus groups to ensure packaging would resonate with consumers while remaining differentiated from packaging in Godiva boutiques.
•  Launched innovative seasonal products, including exclusive SKUS for key customers, while ensuring P&L targets were met.  On average improved seasonal collection profit margins by 2%.
•  Tracked and analyzed product sales performance through IRI and internal systems, reported results with recommendations.  Provided recommendation to delist over 30 SKUS with low sales and profit margins, to reduce plant strain and company costs to store slow moving inventory.
•  Controlled $40 million marketing and promotional budget, including invoice process & tracking, monthly closes, re-forecasting and accruals. 
•  Created and improved process where needed within the organi

Assistant Marketing Manager- IWC Global Innovation

•  Executed North American high-end chocolate products that created excitement in boutiques, were PR buzz worthy and drove lease line activation. 
•  Coordinate cross-functional team meetings and manage team communication via meeting minutes and recaps. 
•  Worked with external Chefs and companies to provide variety and uniqueness within stores.
•  Managed critical, time-sensitive timelines that were reactive of market trends.
•  Developed optimal product/price mix that was agreed upon with Merchandising.
•  Gained Presidential approval quickly to launch products and collections.

Assistant Marketing Manager- Chocolate Case & Theater Innovation

Find out detailed information about Morgan (Reider) Agho, Senior Marketing Manager in Irvine, CA

Morgan (Reider) Agho: Senior Marketing Manager in Irvine, CA

Morgan (Reider) Agho

Evriholder Products, LLC

Reckitt Benckiser

Godiva Chocolatier

Godiva Chocolatier

Godiva Chocolatier

Universidad Veritas

University of Northern Colorado

University of Northern Colorado