Fishing

Outdoor

Snow

Snow skiing

Fly fishing

And mountain biking

A trusted leader with 15 years experience developing innovative brand awareness and driving sales for high-end national retail accounts.  Mentor and navigate future leaders by developing cohesive, cross-functional sales teams with vision, passion, and purpose.  Leverage strategic partnerships with creative client solutions. Develop long-standing business relationships, engaging and managing key clients B2C and B2B with seamless organizational communication, quality and client satisfaction.

Lead the strategic direction and execution of the Walmart account.  Leverage existing network of contacts and prior experience working for the world’s largest retailer.  Hold full ownership of sales cycle: identify category opportunities and challenges through market analysis, POS reporting, and financial reviews; create winning sales plan; and execute promotional, new item, and replenishment strategies.

•	Led key initiatives and implemented sales programs resulting in substantial YOY growth 
•	Introduced and participated in the negotiation of two new major licensee partnerships  exclusive to the Walmart account
•	Negotiated contract to partner on an exclusive in-store merchandising program
•       Designed and implemented a new product strategy that led to annual sales growth

National Account Sales Manager

Charged with leading the design of category strategies to include cost negotiations, product assortment / presentation, and promotional plans for over $1B shave category.  Nurtured and maintained cooperative CPG supplier relationships; conducted thorough analysis of pricing, consumer trends, and strategy effectiveness.

•      Appointed to spearhead a new strategy for a declining category
•      Utilized demographics and IRI data resulting in capturing YOY sales growth of $40M
•      Partnered with key manufacturers on 18-month programs focusing on category product trade-up strategies. Resulted in market share gain and category sales growth of over 5%

Buyer, Personal Care

Multifaceted role directing strategic merchandise planning and playing lead role in all buying activities for primary consumables division.  Imparted insights and recommendations to senior management following comprehensive analysis of sales trends, modular and new item performance, initial mark-up (IMU) impact, and distribution plans

Senior Merchandise Planner, Consumables

Led the strategic direction, development, branding, launch, merchandising, advertising, and retail buying of $30M collection known as the foundation of company’s outdoor concept shops in 300+ store locations. Employed international sourcing expertise to negotiate programs, manage production flow, and ensure product quality.

Product Manager/Sr. Buyer Aigle Outdoor/ Technical Sportswear

Find out detailed information about Choia Mattix,  in Fort Collins, CO

Choia Mattix: in Fort Collins, CO

Choia Mattix

OtterBox

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Walmart

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Colorado State University

University of Arkansas

University of Central Arkansas