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Marketing Program Manager

Project Management | Account Management | Digital Marketing

Supplier-based program manager responsible for the design, development and management of Hyundai Motor America’s new recall communication program. 

- Coordinating the design, development and deployment of all customer recall email communications 

- Creating documentation for the development of a new recall communication database and CRM to be built by supplier team 

- Maintaining all supplier-side program documentation, including quotes and pricing, project plans, production schedules, and program financials 

- Previously assisted in the delivery of digital and print marketing communications for Hyundai’s Blue Link connected car program 


Project manager supporting design, account management, sales, and development teams at a B2C e-commerce marketplace for cycling enthusiasts.

- Managed the design and implementation of all digital marketing assets, including B2C marketing emails, B2B e-newsletters, display banners, website skins, and sales materials from initial planning through performance monitoring
- Supported development team by testing and reporting issues in Jira, as well as creating documentation for new functionality requests
- Sourced and managed team of freelancers responsible for product data entry, editorial blog content, and marketplace product pages
- Monitored basic SEO performance by identifying and reporting site crawl issues and optimization opportunities from Google Analytics and Moz

Project Manager

Managed the development of digital advertising for the American Express Mobile Products and Services business. Coordinated the delivery of online media, targeted webpages, email marketing campaigns, and other mobile marketing to drive mobile app downloads.

- Provided hands-on planning and management for digital consultants, creative and technology teams

- Managed bidding and vendor relationships for the production of app marketing for the Apple App Store and Google Play store

- Led agency submissions to the Cannes Lion 2015 festival to ensure entry requirements were met and supporting materials were developed for multiple submissions

Associate Project Manager

Managed the execution of brand initiatives from negotiation to post delivery. Collaborated with clients, vendors, agency partners, and project teams across disciplines in the definition and design of brands and experiences, as well as their expression through print and digital
campaigns.

- Maintained relationships with corporate senior executives, agency partners, and vendors

- Distilled client marketing needs into briefs for consultants and creative teams, and led client negotiations and bidding

- Created and managed scope definition, estimates, project plans, and forecasts for accounts including GE and Xerox

- Coordinated overall project workflow for the launch of a financial services brand with a budget exceeding $1.3 million

Program Coordinator & Manager

Executed business development calls in domestic markets to grow sales pipeline, promote events, and inform leads of government incentives to EHR adoption. Assisted the Director of Marketing in a strategic repositioning of the core product suite.

- Developed online quantitative branding survey for internal stakeholders, key accounts, and subject area experts to inform positioning
and facilitate decision making

- Supported Business Development Specialists in the creation of lead qualification and cold calling training materials for team of interns

- Executed cold calls to approximately 150 practices and negotiated gatekeepers to qualify leads for conversion into Salesforce

Business Development Intern

Supported in the creation of websites by developing strategic marketing plans and brand strategy for business owners.

- Conducted consultations to understand business needs and present work

- Developed brand identity elements and graphics for digital and print collateral, including logos

Communications Intern

Find out detailed information about Stephanie Tkach, Marketing Program Manager in Foothill Ranch, CA

Stephanie Tkach: Marketing Program Manager in Foothill Ranch, CA

Stephanie Tkach

Concentrix

BikeExchange

AKQA (New York, NY)

Interbrand (New York, NY)

Connexin Software Inc (Horsham, PA)

Joan Stelmach Web Design (Doylestown, PA)

Delaware Valley College