Catherine Rowe

Catherine Rowe

Materials Developer for Levi Strauss & Co.

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Summary

As fabric materials developer for Levi Strauss & Co, I lead seasonal research & development with a focus on commercialization of innovative textiles. I'm a recipient of LS&Co's highest internal recognition award for my role in the successful product launch of our Commuter Series. Made for urban cyclists, the line uses innovative materials for comfort and performance, winning a WGSN global fashion award for denim design. Recent Highlights --Levi x Nike action sports collaboration team: We launched technical denim product platforms for skateboarding and BMX. The success of these products led to further development of performance denims at all price levels--which maintained the look, feel, and comfort of traditional denim. --Fit relaunch for women's Levi's: My role was to identify and source innovative stretch and comfort materials to grow the skinny and super-skinny fit categories. I am passionate about materials, product, and the people that make them. I am at my best when looking for new ideas that excite creation and possibilities. I like shepherding the development process, so that the outcomes are relevant and meaningful to our customers and the brand.

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