Professional history of promoting new ideas and encouraging excellence and creative solutions in over 20 years in management and leadership positions in both the military and private sector. Experienced in working for a variety of management structures including start-ups to mature businesses and adapted to the ever-shifting market and consumer entertainment demands. Directed teams of up to 25 and managed an internet start-up from ground up - gofobo.com. Successfully managed entire product/brand lifecycle from strategic planning to tactical activities. Expertise with Agile/Scrum/JIRA development model. Developed customized analytics reports for internal stakeholders that led to strategic and tactical recommendations to improve site performance and meet established key performance indicators. Experienced in overseeing all operational activities of a film marketing department and in building the reputation of one of Hollywood's premier entertainment companies - Castle Rock Entertainment. Created marketing campaigns for over 60 feature films that garnered over 30 Oscar nominations and 28 Golden Globe nominations. Company owned the highest grossing TV show of all time - Seinfeld. Marketing efforts directly contributed to over $6 billion dollars in revenue and industry and consumer recognition of quality entertainment. Extensive experience in publicity, creative advertising, research, national promotion, e-Commerce, product development, brand development, digital strategy, digital campaign development, Digital Asset Management Systems (DAM), social media, business strategy, data modeling, rate structures and internet marketing. Facilitated the direction of multi-million dollar marketing campaigns from start to finish. Directed the Academy and Golden Globe campaigns for all Castle Rock films and television programming. Excellent communication, presentation, multi-tasking and interpersonal skills.
Interests & GroupsEdit
- New technology web/cellular entertainment
- no sports
- no groups