Fashion

Lifestyle

Outdoor

Snow

+AMY CRAWFORD

Raised in the mountains of the Pacific Northwest, via the deep suburbs of Tennessee, Amy Crawford is happy to call Portland home. With her background in editorial writing and editing, Amy honed her skills being on the editorial staffs of Shape Magazine, Fit Pregnancy and Rock & Ice in the first part of her career. Her work has appeared in Outside, Backpacker, Hooked on The Outdoors, Glamour and Women’s Health. Taking her creative wordsmithing to the next level, Amy became one half of an elite public relations team for The North Face. She increased media coverage 200 percent in one year and 300 percent in two years, regularly landing cover and award opportunities for her company. Amy is credited with securing more than 800 media hits for The North Face Endurance Challenge in which athlete Dean Karnazes ran 50 Marathons in 50 States in 50 consecutive days. In 2009 Amy founded National Camping Month, June, as a way to encourage outdoor participation, create brand awareness and enable exploration. In 2011, Amy joined the team at KEEN Footwear as Marketing Manager, Product Storyteller, bringing the stories of KEEN products and initiatives to life through innovative copy, design, video and consumer-facing strategy. Amy has collaborated with companies such as Patagonia, PrAna, Save the Waves, DeFeet, Julbo, Evolv, Verde Communications and Hi-Tec. Amy and her husband, Schuyler, welcomed their first baby, a son, Shiloh, in 2014. If you happen to be in NE Portland at 4:00am, wave. She’ll be up.

Responsible for creating strategic plans, execution and storytelling for product launches and seasonal initiatives. Lead liaison between departments to integrate plans and successful sell-through at market. Communication development for all product collateral for advertising, POP, retail, in-store and co-op, working closely with brand management, visual merchandising team and creative group. Copywriter, creative wordsmith, idea lady.

Marketing Manager, Product Storyteller

One half of an elite public relations team. Increased media coverage of the Company by 200 percent in one year and 300 percent in two years. Press release whiz. Credited with securing more than 800 media hits for The North Face Endurance Challenge (2006). Regularly landed cover and award opportunities. Detailed ROI reporting. Creator of National Camping Month, June, as a way to encourage outdoor participation, create brand awareness, and increase product sell-through. Media relations expert.

Public Relations

Contract Copywriter and PR Representative
• M3 Relations, Contract Copywriter and PR Representative
• Hi-Tec Sports, Contract Copywriter
• Verde Public Relations (Kristin Carpenter Public Relations), Freelance Copywriter

Editor, Writer

Managed, wrote, and edited features, news and training sections. Responsible for the redirection and creative revamp of Breaking News section. Secured editorial and photographic exclusives. Final copyediting. Worked directly with new and existing writers on all aspects of articles. Development of editorial schedule.


Senior Editor

• Assistant Editor (November 2001–April 2003)
• Editorial Assistant (October 2000–November 2001)
Developed, edited and wrote feature articles and news items relating to all aspects of health, fitness, and the outdoors, including environmental concerns and gear reviews. Wrote “Gear Girl Q&A” column. Produced outdoor-related style and proofreading manual for staff. Responsible for new gear reviews. Managed and art directed outdoor-adventure photo shoots.

Outdoor and Gear Editor (& various positions)

Find out detailed information about Amy Crawford,  in portland, OR

Amy Crawford: in portland, OR

Amy Crawford

Keen Footwear

The North Face

Freelance

Rock and Ice Magazine

Shape Magazine

University of Oregon