Fashion

Lifestyle

Skate

Music

Soccer

Baseball

Skateboarding

Golf

Food

Movies

Good times

Travelled the USA with a well known band on the Vans Warped Tour. Moonlighted as a wine/beer/spirits nerd at a large liquor retailer. Filmed some small videos of an album being recorded in Baltimore, Md. Helped manage a skateboard store. Got my feet wet at a digital agency. Learned to swim in the deep end with the strategy team at the next agency. Next chapter waiting to be written.

White Sox Fan, Skateboarder, Music Aficionado, Golfer and Pop Culture Fanatic.

about.me/Cody.Kennedy

Specialties: Consumer Packaged Goods, Marketing to Moms, Confections, Consumer Insights and Trend Spotting, Strategic Planning, Digital Advertising, Research, Social Media Strategy, New Business, Action Sports Industry, Retail

New business,trend spotting and assisted with Fresh and Easy Markets.

Freelance Account Planner

Jr. Account Planner: Honda Powersports, Nestle (Sweetarts, Butterfinger, Nerds, Skinny Cow, Carnation Breakfast) Alive! Multivitamins, IHOP, Dole & Nescafe Dolce Gusto

Working alongside the Senior Strategic Planners throughout the planning cycle continuously monitoring cultural and social trends leveraging multiple sources, actively seeking and develop relationships with vendors (traditional and digital). Working with agency teams I helped conceive, conduct and analyze complex research projects (quantitative and qualitative, primary and secondary sources). Utilizing multiple tools and research methods (Simmons,MRI, Mintel, Forrester, iconoculture, focus groups, ethnographic interviews,  etc.) I assisted the  Senior Strategic Planning team in distilling consumer insights from large sets of data (qualitative and quantitative), utilizing my awareness of vast cultural ecosphere. These findings were used in developing creative briefs that inspire the agency’s creative team.

Jr. Account Planner

Continuously monitored cultural and social trends leveraging multiple sources that help inspire clients and agency staff. I helped conduct and analyze complex research projects (quantitative and qualitative, primary and secondary sources) by utilizing multiple tools and research methods (Simmons,etc) Assist Senior Strategic Planners in distilling consumer insights from large sets of data (qualitative and quantitative), utilizing my awareness of the cultural zeitgeist. In charge of briefing the larger strategic planning team on the latest cultural, tech and social trends.

Jr. Strategic Planner

As a Strategic Planning Coordinator at Sensis Agency I worked directly alongside the senior strategic planners helping:

Coordinate meetings and participate in research and planning  processes on new business pitches

Create social media strategies, POV's and marketing communication strategies.

Monitor cultural and social trends

Conduct/analyze primary, secondary, quantitative and qualitative research

Strategic Planning Coordinator

Supported the Store Manager in managing the day to day operations and reaching sales goals. I attended trade shows to view upcoming clothing lines and write purchase orders to push the brand  image of the store.Working with well known brands. (RVCA, The  Hundreds, Altamont, Obey, Nike, insight 51 and Krew) I helped create a distinct retail experience. I worked closely with individual vendors to maintain proper product levels in store. Daily operations included cash deposits and inventory control of a 4000 sq ft. store.

Assistant Manager/ Buyer/ Sales Associate

Find out detailed information about Cody Kennedy,  in Los Angeles, CA

Cody Kennedy: in Los Angeles, CA

Cody Kennedy

Ignited

Dailey & Associates

Sensis

Sensis

KRV Stores Inc

Cal State University Fullerton