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Content Writer ~ Freelance

Freelance & Contract

Driven, solution-oriented Marketing Manager with almost ten years of professional experience. Passionate about inbound marketing and content creation. Efficient and highly adaptive with a proven commitment to excellence and a natural ability to engage, execute and motivate.

•	Integrate clients’ key messages into written materials, identifying, understanding and communicating their unique and competitive edge to achieve optimal results
•	Interview, research, write and edit press releases and news articles
•	Write website content and promotional pieces
•	Write all of the content for brand new websites and new pages 
•	Re-write content for clients wanting to re-brand their websites
•	Manage client public relations by developing press materials, implementing marketing strategies and branding

Accomplishments:
•	Built the marketing and PR department from the ground up 
•	Implemented Pardot, a marketing automation software
•	Created & managed a cause marketing campaign that raised $8,000 for a non-profit that fights human trafficking
•	Significantly increased website traffic & social media engagement
•	During the past year, Inhance has added Facebook, Audi, Nestle PURINA, Honeywell & HBO to an already impressive client list. 

Responsibilities:
•	Develop consistent messaging, branding and social media strategies
•	Develop & execute broad-based marketing strategies
•	Develop, manage & execute email marketing campaigns
•	Closely monitor, measure & adjust marketing efforts to ensure optimal ROI
•	Work closely with our art department to create our email campaigns, ads & print materials
•	Manage the website & website content schedule
•	Website analytics reporting from Google Analytics & Pardot
•	Content writing: press releases, news articles & blog items
•	Pitch press releases to 

Marketing Manager

•	Responsible for all aspects of marketing and branding 
•	Fully manage the coordination of all marketing events including roadshows, management lunches
and dinners, analyst marketing trips, Management Access, Expert and Social Media Calls 
•	Continually review and provide recommendations to improve and enhance branding 
•	Design formal invitations and itineraries 
•	Scout locations, negotiate contracts and audio/visual requirements for events 
•	Act as the liaison between sales, analysts and executive-level management teams 
•	Generate the most revenue for the firm while satisfying all objectives 
•	Resolve unexpected issues effectively and immediately •	Attend our four annual conferences to develop stronger relationships with our management teams
and generate more events

Marketing & Event Management

•	Recruit and interview qualified candidates to fill permanent and temporary positions 
•	Coordinate interview times, fully preparing and coaching the applicant prior to the interview 
•	Marketing, Inside and Outside Sales:
•	Market top candidates to hiring managers
•	Utilize flyers and print material to generate new business and develop existing accounts
•	Demonstrate strong closing ability, maintain strong client relationships and follow-up
•	Schedule premise visits with new and potential clients to generate new business

Account Executive

Find out detailed information about Shannon Arnold, Content Writer ~ Freelance in Los Angeles, CA

Shannon Arnold: Content Writer ~ Freelance in Los Angeles, CA

Shannon Arnold

Liaison Marketing Solutions

Inhance Digital

Wedbush Securities

AppleOne Employment Services

Greenville College