Tech

Product Marketing Manager

? Ownership of all marketing efforts for flagship System-on-Chip products
? Created and drove execution of go-to-market plans across multi-disciplinary teams worldwide
? Strong focus on competitive analysis and creating positioning and messaging for customer facing content
? Led product training campaigns for internal teams and sales including creation and presentation
? Defined and developed web page content and collateral for product portfolio launch
? Communicated with press and 3rd parties on new product introductions
? Deep interaction with marketing communications team on promotional plans and and campaigns
? Heavy involvement in worldwide trade shows and events to help increase brand awareness
? Tightly integrated success metrics and analytics for campaigns and content to drive knowledge and adoption

Ownership of Silicon Ecosystem for SoC FPGAs (Hardware, Software, Intellectual Property, 3rd Party Partners)
? Defined and developed business cases for new product proposals with strong differentiation
? Analyzed market opportunities to identify compelling solutions to customers problems
? Drove product launches with clear value proposition for targeted market space
? Developed and delivered product and solutions-based training to field sales and partner organizations
? Regularly conducted customer and FAE webinars on new products and solutions
? Attended worldwide conferences and trade shows for product launches and customer engagement
? Engaged with key partners and OEMs to build relationships on joint projects and marketing campaigns
? Visited Tier-1 customers to provide detailed product information and technical demonstrations
? Created messaging, positioning and website content to show product differentiation, features and benefits
? Evaluated user experience with new products and

Find out detailed information about James Jeun, Product Marketing Manager in San Jose, CA

James Jeun: Product Marketing Manager in San Jose, CA

James Jeun

Xilinx

Microsemi

University of Kentucky