I believe interactive storytelling is by far one of the most effective ways to get a message across. In this world where information is digital, we are constantly learning/seeing new things within a matter of seconds. Therefore, just seeing something doesn't necessarily stick out. Interacting with something in a new way, designing something that truly stands out from the rest, that's what makes the difference. That's what creates a memorable relationship with the user.
I have a particular passion for designing unconventional brand activations and experiential marketing collateral. I’m also proficient in digital design, UX/UI and have a prototype-level code experience (HTML, CSS, jQuery, Java, C#).