Laura Paterson

Laura Paterson

Marketing & Brand Management: Driving Lasting Commitment & Engagement
Currently: Founder at Hot Blondies Bakery
Location: New York NY
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Summary

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I thoroughly enjoy working with companies to drive their brand relevance through targeted marketing strategies. As evidenced over the course of my career, I have been successful in establishing the right message targeted to the right audience for Rockstar Games, Museum of the Moving Image, and now Hot Blondies Bakery. My background is unique in that in addition to my marketing acumen, I also have an entrepreneurial streak, which resulted in the launch of Hot Blondies in 2008, which is regarded as a cutting edge online dessert boutique. I am pursuing a new opportunity where I can combine my love of marketing in a strategic, dynamic, and collaborative environment to ensure clients' brands are timely and relevant. My work at Rockstar games is perhaps is an excellent example of my skills. During my tenure, I was twice promoted, established strategic alliances for co-promotional activities with leading lifestyle brands, and promoted product launches of award winning, best-selling franchises and titles. I understand the value of connecting with clients and consumers, and I look forward to the opportunity to discuss the ways in which I can take your brand to new levels of success! My core competencies include: ? Strategic Planning ? Brand Management ? Business Development ? Partnership Cultivation ? New Product Launches ? Traditional & Online Marketing If you would like to get in touch with me for business or networking opportunities: ??? laura926@gmail.com ???

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