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Editor in Chief

I believe that stories have the power to transform culture and define how we live. They weave together the threads of community, inspire change, bring people together, and help us understand our own humanity. By day, I write, photograph, copy-edit, and manage content, but I live to tell stories that traverse mediums or trades. I am passionate about bridging the visual and the written, exploring the nuances, tics, behaviors, and consciousness of both individuals and our society at large.

Because I have a background in photography and production, I value visual messaging and the strength of word+image intersections. With experience leading an entire content team at a fast-growing tech company, I have a clear understanding of the business and branding side of content messaging and production. My stake in both the freelance and corporate worlds has developed a holistic perspective on crafting compelling stories in a digital age where design, technology, and audience are vital. 

Website: www.natalie.so  //  Photography: www.nataliejso.com // Blog: www.nataliesophoto.blogspot.com


Specialties: Languages: fluency in Mandarin and Spanish, conversational skills in Cantonese and Italian

I tell stories about local economies and communities through portraits of artists, craftspeople, and makers, and the places they live in, in hopes of expand our awareness of consumption, commerce, goods, and trade.

I lead, manage, and produce content initiatives for portfolio company and its three products. I oversee the writers, blogs, social media, and all copy/visual content across four product websites. I have produced extensive written & visual content for creative branding campaigns, including Inflection.com, Fantastic14.me, & GoodHire.com.

Creative Content Manager

I write and produce interviews as part of Freunde von Freunden's portrait series, which are stories about creative individuals in their homes and workspaces.

Writer / Producer

I photograph classes, events, and portraits for 18 Reason's website and newsletter. I write for the 18 Reasons blog.

Photographer & Writer

Managed finances, accounts, contacts, and funds. Supported venture partners and technology-based start-ups. Did graphic design for major founders conference.

Administrative & Financial Assistant

Taught English classes and tutored individual students for 4 weeks in Stanza Bopape, a township school.

Teacher & Coordinator

Produced and curated charity photo show & photo book. Assisted in web and book design. Managed public relations with art galleries and individual artist-photographers.

Producer & Assistant Curator

Managed artist-gallery relations. Assisted on photo shoots. Worked on Richard Prince documentary film.

Photographic & PR Assistant

Assisted on photo shoots. Managed website, publishing, and printing materials.

Photographic Assistant

Installed and hung a prominent photography show by Kenneth Cappello at Milk Gallery.

Curatorial Assistant

Wrote articles and assisted with launch of this non-profit organization. Assisted on set of local TV show.

Stringer, Writer, Production Assistant

Find out detailed information about Natalie So, Editor in Chief in San Francisco, CA

Natalie So: Editor in Chief in San Francisco, CA

Natalie So

Edition Local

Inflection

Freunde von Freunden

18 Reasons

True Ventures

South Africa Summer Project

Smoke Bath

Peter Sutherland

Olivia Malone

Nicholas Haggard

Tim Barber

Girls Are Champions

Harvard University

The Harker School