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Consultant

Enthusiastic professional with an innovative background in creating new business opportunities and retaining clients: through communications, analytics and relationship management. 

Core Competencies

• Relationship Management
• Market Research
• Communications
• Analytical-Presentation Skills
• Ability to handle multiple assignments concurrently using excellent time-management
• Excellent Social Skills, Self-Directed and Energetic 
• Photography

Communication with internal clients as well as consultants regarding help desk issues.  Trafficking information and coordinating projects. 

Responsible for the continued branding, marketing and messaging for the Infrastructure Portfolio Team. Leads in developing and crafting of all communication targeted to the portfolio constituency including all levels of management and associates.

•Continued development and training of the website on SharePoint to create a user friendly atmosphere and an organized location for collaboration. 
•Construct internal social media communication, via yammer, by writing and editing branded communication pieces then devising to the team to post. 
•Create slides for the I&O TV to internally publicize changes, trends, projects, upcoming meetings and appreciation to the organization. 
•Designing info graphics and flyers for internal communication across departments as well as executive level messages to associates. 
•Building, maintaining and executing the communication plan for the process improvement project as well as standard work. 
•Creating awareness and planning for the implementation of or

Portfolio Communication Specialist

Supporting the Local Store Marketing team in implementing of several marketing service programs that support the retail independent pharmacy customers.  Assisting with: vendor follow-up and management, ongoing program development and improvement activities, and administrative support.  Input, follow-up, and tracking of customer request tickets, needs and inquiries.  Coordination and maintenance of customer websites, design and printing activities.

Marketing Communications Sr. Specialist

Responsible for the identification, qualification, and matching of candidates. Builds and manages relationships with candidates through the delivery of exceptional: customer service, verbal and written communications, time and schedule management, and strong interpersonal skills. 

•Identified, engaged, and recruited qualified candidates by performing sourcing activities. 
•Determine and implement appropriate recruiting techniques for market, industry, skill set, and region. 
•Mastered ongoing relationships with candidates not currently on assignment. 
•Package the candidates for presentation to client.

Talent Associate

Marketing and sales support manager with proven track record of building brand, driving sales leads and creating a buzz using cutting edge online marketing, content marketing and social media programs.

•Designed social media plan and calendar for the company, while driving the social media strategy across all platforms (Facebook, Twitter, YouTube, Pinterest, etc.) using a combination of creativity and online best practices.
•Developed client promotions and contest ideas for each social media portal, leveraging partnerships and content opportunities to drive engagement with various audiences.
•Prepared sales opportunities (leads) with social media and content marketing while measuring and reporting on performance of social media marketing campaigns weekly/monthly.
•Advertised with all partners and clients to ensure they are well represented online and manage the maintenance and growth of blogs.
•Built analysis (both website and social media) to identify trends that can be translated in

Social Media Manager

Developed long-term business relationships with client through face to face meetings, reliable solutions, and trustworthy exchange of information.  Managed client engagements, business development, and consulting activities.  Created new business opportunities through customer relationships, while also providing value to client through professional service agreements.  Coordinated events to promote Collabera and provided initiatives for the consultants.   

•Convened on a monthly basis with over ninety consultants individually to provide customer care while maintaining the integrity of the business.
•Maintained relationships through travel, prompt responses to inquiries, and consistent communication enabling the opportunity to grow business through referrals and leads.
•Administered retention initiatives at the client sites by demonstrating active support to consultants and creating relationships with managers.
•Planned of events to promote Collabera as a team atmosphere, ensured consu

Relationship Executive

Performed collection of competitor information through telephone inquiries, correspondence, online, interaction with companies and review of publicly available and syndicated research information.  Analyzed and summarized collected information in an easy-to-read format.  

•Researched and wrote Expanded Market Industry Newsletter, an internal communication piece, on a weekly basis to identify further opportunities for enhanced products and services.
•Created and designed internal and external, competitive intelligence, communication materials to increase sales, customer satisfaction, and product positioning and training.
•Directed and managed Individual Investment Group Business Development (IIG BD) Competitor Intelligence website, information provided for internal and external sales support to increase sales and market knowledge.
•Collected and managed current sales and marketing literature for Nationwide and competitor products to ensure accurate research in a timely manner.
•Managed

Marketing Analyst

Provided specialized administrative, technical, and training support to all sales support staff, field wholesalers, brokers, producers, and other customers. Coordinated activities within or outside the office for creative promotional communication. 

•Arranged printing and distribution of customized sales promotional literature, sent out to the internal and external sales teams to provide training and increase sales goals.
•Helped to create and implement internal departmental marketing pieces improving team branding.
•Participated in sales conferences by organizing conference booths and supporting sales literature for distribution and educational purposes.

Sales Support Representative

Find out detailed information about Katie Laine Markferding, Consultant in columbus, OH

Katie Laine Markferding: Consultant in columbus, OH

Katie Laine Markferding

Sogeti

ComResource - Nationwide Insurance (Project)

Tailored Management - Cardinal Health (Project)

Kforce (Project)

CSI-Client Solution Innovations (Project)

Collabera

Nationwide Financial

Nationwide Financial

Franklin University