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Sales Manager

The majority of my youth and the entirety of my adult life has always been centered around bicycles. I am fortunate enough to have found and made for myself opportunities within the industry. My passion for the sport has led me from learning how to assemble bikes at The Sports Authority in Florida to now working as Brand Manager for a major cycling clothing manufacturer in California, Canari Cyclewear. I have truly enjoyed my professional journey thus far and look forward to all that lies ahead.

As Canari Cyclewear’s Brand Manager, my primary focus is developing and fostering the brand identity and “voice” with consumers while also focusing on improving the product offering in order to drive product interest and sales.

I closely monitor market trends and oversee sponsorship, marketing activities/events, as well as print and digital advertising campaigns. I manage all Social Media platforms including, Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, and Flickr in order to present a consistent and uniform message to Canari’s fanbase.

I work closely with many teams including both inside and outside sales representatives, product developers, graphic designers, in-house production team members, marketing personnel, web developers, and outside creative agencies to make sure Canari’s brand values and image are adhered to.

I am fluent in Microsoft Office Professional Suite on both PC and Apple operating systems.

Brand Manager

Directed over 20 independent outside sales representatives and a tight knit internal sales team. Responsibilities included sales force recruitment and training, product forecasting, bi-annual sales program and monthly promotional sales program creation, sales goal generation, and direct sales to IBD's through nationwide field travel coupled with phone and email interaction. Job duties also had a strong focus on brand development and promotion, as well as product development and design.

National Sales Manager

My role as Custom Department director included numerous responsibilities such as sales generation, product development, management of both artists and customer service/sales team, as well as communication/planning with production to facilitate timely delivery and quality control of every order.

Director of Canari Custom

Independent outside sales representative until hired/promoted to National Sales Manager.

FL Account Manager

Started as an independent outside sales representative, transitioned into factory rep.

Independent outside sales representative.

Manager, purchaser, merchandiser, lead mechanic, for independently owned highly successful college campus bike shop.

Manager

Find out detailed information about Erik DeKold, Sales Manager in Carlsbad, California

Erik DeKold: Sales Manager in Carlsbad, California

Erik DeKold

LeeMarc Ind: Canari Cyclewear

LeeMarc Ind: Canari Cyclewear

LeeMarc Ind: Canari Cyclewear

Canari Cyclewear

Cycleurope AB / Bianchi USA

SockGuy

Chain Reaction Bicycles

Oak Hall High School

University of Florida