Djohara VandeCasteele

Djohara VandeCasteele

Marketing Manager
Currently: Senior Media Strategy Analyst at Verizon Telematics
Location: Cardiff By The Sea CA
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Summary

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Analytical Marketing Manager skilled in strategic planning, customer-centric marketing strategy, and digital marketing. Ten years of experience in B2C and B2B marketing in various industries, including high tech (HP and Verizon), following two Master’s degrees. Proven track record of developing segmented marketing strategy and multi-channel campaigns. Proficient in brand positioning and content optimization throughout the full customer lifecycle. Avid cyclist (road and mountain), runner and competitive triathlete especially interested in lifestyle and endurance industries.

Goals:
Increased responsibility to achieve leadership excellence, personal growth, and creative fulfillment.

Core skills:
- Strategic planning, customer-centric marketing strategy, data analytics (set and measure KPI, forecast ROI).
- Brand creation and positioning, inbound marketing, lead generation and nurturing, lifecycle management.
- Digital marketing: triggered marketing automation, SEO and SEM, CPM/CPC/CPA display, social media, email marketing (dynamic content), A/B testing and optimization.
- Budget management, media planning, project management, event organization, copywriting.
- Cross-functional collaboration (e.g. Sales), negotiation.

Work Experience

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Interests & Groups

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INTERESTS
  • Digital marketing
  • Tech innovations & startups
  • The great outdoors
  • Epic bike rides of the world
  • Clean food
  • Music
SPORTS
  • Mountain biking
  • Road biking
  • Triathlon
  • Trail running
  • Surfing
  • Snowboarding
  • Sailing
GROUPS
  • Eliel Factory Team (cycling)
  • RIDE Triathlon Team
  • San Diego Bicycle Club
  • Triathlon Club of San Diego

Education History

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Connections

PEOPLE 12

Assistant Editor  
Recruiter/Talent Acquisition/HR/Culture Marketing  
Co-Founder, Group Y  
Business Development Manager - Outdoor & Bike  
Marketing Manager  
Video Producer  
Director of Finance & Marketing  
Graphic Designer  
Representative, Primerica  

COMPANIES 4

Spy Optic, Inc.,
International Surfing Association (ISA)
ElliptiGO Inc.
Knockaround, LLC