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Quality service programs - board of directors while at readers digest

yves rocher foundation - board of directors while at yves rocher

centraide of greater montreal - provided direct marketing experience and advice

Owner

A career spent managing a P&L and the businesses in front of it. Most experience gained from some of the world's leaders in Direct to Consumer and Retail marketing. Worked in Canadian, US, Australian and other international markets. Proven success in managing customer loyalty initiatives that improve customer retention and increase profit.

Results-oriented bilingual marketing professional who has proven success in building established businesses to new levels of profitability and operational effectiveness. Extensive experience in fixing seriously disabled businesses and re-establishing profitable strategy and direction. Recognized as an effective leader as well as a strong developer of first rate staff.

Worked in all phases of the marketing process from Client,  Agency, Printer, Postal and Consultant perspectives.

Specialties: Relationship Marketing. Operating system Guidelines and Policies,Direct Marketing, Creative Development, Customer Acquisition and Retention, List Selection Techniques, Retail Sales Management, Magazine Advertising Sales, Managing Growth

Offered consulting services to
 
- Several large Canadian Retailers, 
- Direct Marketing services to non DM agencies on contract
- Consulting services also provided to various Internet Marketing Agencies 
- Business consulting to TVA Publications and Quebecor.
- Marketing several proprietary marketing programs to Montreal based companies.

Hired back by Yves Rocher to correct their Relationship Marketing business in North America. The Marketing Team in the US were all let go and a new Marketing Team completely hired in Montreal within 6 weeks.

Transformed the business from a dramatic loss in 2006 to a slight profit in 2007. Made important strategic changes to the business to sell more per thousand and more profitably.

Marketing Director North America

Started this consulting agency to service two major accounts. In Canada, aided Canada Post and its subsidiary Borderfree to establish new grounds in Canadian direct-to-consumer marketing. Internationally, contracted with DRIVE Communications in Saudi Arabia. DRIVE was part owned by TOYOTA in the country and their ambition was to set up a Relationship Marketing division. In addition, established direct marketing guidelines for a small printer in Montreal.

Joined this Consumer Marketing Agency as a partner and long-term strategist. Particular responsibilities included the development of long-term strategies for the agencies’ largest accounts. In house, was also the primary sales contact and liaison for this client. In addition, charged with developing actionable concepts for other new clients.

Vice President

Reporting to the President of the Anglo-American Division, responsible for the development of Yves Rocher`s Relationship Marketing business in Canada. Working together with our American and UK companies, we developed mailings, which were produced in Canada and mailed into Canada, the USA and the UK. Specific responsibilities included planning short and long-term growth. Ensured that the marketing plan and test plan would result in the desired growth. Trained and developed key Marketing personnel and support staff.

During my time with Yves Rocher Canada, moved the Direct to Consumer operation from a substantial loss position to a very significant profit for the shareholder. Was able to develop a business with Anglophone Canadians by changing the brand presentation, combined with a more effective promotion strategy.

Vice President Canada

In this position, was one of the key Marketing executives responsible for the planning and profitability of the business. Responsibilities included the largest divisions of the company, specifically: Magazine Circulation, Direct Mail Books, Retail Books and Magazine Newsstand Sales. The position reported to the Vice-President of Marketing. Also worked as a resource for the Advertising Sales Department to aid in their efforts. As part of this assignment, participated in account planning and presentations to major clients. As a result of this effort, RD was able to rebuild business with Chrysler and GM.

Profit growth was very substantial in all divisions, making Books and Magazine consistantly the #1 and #2 product lines within the Canadian company. New marketing strategies developed in General Books were moved to all business lines in the company and around the world. Retail Sales also enjoyed record profit levels far beyond previous levels.

Associate Marketing Director

Find out detailed information about Wayne Moffatt, Owner in outremont, QC

Wayne Moffatt: Owner in outremont, QC

Wayne Moffatt

MOFFATTDirect

Yves Rocher North America

MOFFATT Direct

Baker Blais Marketing

Yves Rocher North America

Readers Digest

Concordia University