Wayne Moffatt

Wayne Moffatt

Owner MOFFATTDirect

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Summary

A career spent managing a P&L and the businesses in front of it. Most experience gained from some of the world's leaders in Direct to Consumer and Retail marketing. Worked in Canadian, US, Australian and other international markets. Proven success in managing customer loyalty initiatives that improve customer retention and increase profit. Results-oriented bilingual marketing professional who has proven success in building established businesses to new levels of profitability and operational effectiveness. Extensive experience in fixing seriously disabled businesses and re-establishing profitable strategy and direction. Recognized as an effective leader as well as a strong developer of first rate staff. Worked in all phases of the marketing process from Client, Agency, Printer, Postal and Consultant perspectives. Specialties: Relationship Marketing. Operating system Guidelines and Policies,Direct Marketing, Creative Development, Customer Acquisition and Retention, List Selection Techniques, Retail Sales Management, Magazine Advertising Sales, Managing Growth

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