Advertising, Marketing, Communications, Brand Initiative focused professional for over 20 years. Integrated Marketing, Interactive, Direct Response, Direct Marketing, Retention expert, experienced with analytics, reporting, defector research, and more.
Strong team management experience with technical, creative, account and production personnel. Marketing, Internet, CRM, eBusiness, Social Media expert. Account Direction and Management at its highest level. Brand and Product Segment marketing expertise. Very comfortable relating one-to-one with senior level customers and partners.
Solid background with Advertising, Marketing and Communication agencies. P&L experience, managed accounts of over 15 million and personnel approaching 50 people.
Hands-on direct response, direct marketing, film, video, television, interactive, live show and event production experience.
Specialties: Client management, team building and leadership, strategic planning, automotive, healthcare, web based marketing.