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Executive Marketing Consultant

Through my past success and personal paths, I have been fortunate to gain global experience in a number of international markets, including the United States, Australia, and the United Kingdom. 

Working and studying while immersed in different cultures has given me insight into many facets of business and creativity. This has also allowed me to have an understanding of working with people from many diverse backgrounds. 

While my career experiences have taken me down the paths of Marketing, Social Media and Events Management, my educational background has proven a very useful and invaluable tool in understanding various other aspects of business such as Public Relations and Communications. 





Key Skills: 
•	Digital Marketing Strategies & Campaigns
•	Creative Marketing Concepts
•	Team Management 
•	Department Building
•	Web Content Writing & Product Descriptions
•	Social Media Management & Marketing 
•	Event Management & Planning
•	Designing Email Marketing Campaigns “blasts” 
•	Web Management (CMS) 
•	Microsoft Office
•	Photoshop
•	Creative Design
•	Promotions
•	Community Development
•	Content Development
•	Social Media Strategy & Implementation

• Private marketing consulting to CEO.

• Identifying and driving new efficiency and growth opportunities on campaigns.

• Lead current major rebranding efforts and expansion into multiple aspects of new & creative business opportunities.

• Monitor projects to help develop effective marketing efforts and creative public outreach.

• Help build creative and analytical marketing departments.

• Creative team leadership, training and project management.

• Social media management of multiple locations. (Increasing engagement over 400%)

• Event conceptualization, management and execution. (i.e. National SAE Audio TECH Expo trade-show organization of 43 sponsors, 50 guest speakers, thousands of attendees, vendor parties, entertainment and marketing).

• Event sponsorship management, set-up, organization and lead generation (i.e. Live Nation's HARD Summer Festival sponsorship with over 75,000 people in attendance and successfully bringing in 1,500 perspective student leads).

• Organization and management of involvement in national trade shows. (i.e. NAMM, SXSW, PotluckCon, AES in Los Angeles, San Fransisco and New York). 

• Ordering, distribution and management of promotional materials (Swag, marketing materials).

• Media buying (Print & Online).

• Networking liaison between company, vendors and key partners.

• Conduct market research to identify market competitive, requirements and opportunities to market SAE programs current and f

Regional Marketing Coordinator

•	Creative product photography. (Photos published by LA Times Online and Chicago Tribune Online) 

•	Built social media presence from the ground up with continuous maintenance. 

•	Creative marketing services & research. (One example set into motion allowed VeryMeri products to be featured on Good Day Sacramento.) 

•	Website content and product descriptions for www.verymeri.com and www.shop-verymeri.com.

•	Developed a stream of creative marketing concepts for the company to utilize for present and future endeavors. 

•	Designed concepts for marketing, promotional and online materials. (LookBook, E-mail Blasts, etc.)

•	Liaison between company, vendors and key partners.

Marketing & Social Media Manager

• Developed a strong and visible social media presence while monitoring successes using consumer feedback, insights and analytical tools. 

• Designed and implemented online marketing strategies including but not limited to e-mail blasts.

• Served as first point of contact for all media channels, including social media, television, radio, and print.

• Targeted marketing avenues including large national newspapers such as The Australian and popular national radio stations. 

• Developed and managed online marketing campaigns to effectively drive traffic to social media pages and to create brand awareness. 

• Management of photography events for clients in fashion, real estate, media and corporate settings.

Social & Media Manager

• Worked directly with company CEO to identify both general and targeted potential marketing strategies.

• Collaborated with the development team to implement full marketing and communication campaigns (both digital and traditional) one of which resulted in $70,000 in new client revenue.

• Monitored trends and changes in competitor's services and solicited customer feedback to project future trends as part of company's five-year business proposal.

• Coordinated and planned networking events for clients.

• Organized and maintained social media pages and collaborated with a team to plan and run marketing efforts on sites including Facebook, LinkedIn, YouTube, etc. 

• Created & designed marketing materials (Pamphlets, Brochures, etc.)

• Optimized the use of new marketing channels by creatively undertaking new strategies using social media to draw in a younger business clientele. 

• Created and managed website content.

• Oversaw the design and completion of the company newsletter.

Marketing & Events Coordinator

• Planned and set referral and event appointments. 

• Outbound/inbound phone calls & lead generation.

• Follow-up meetings and event research.

• Scheduled health and wellness events and networking meetings for clients throughout the United States and Canada.

Events Coordinator

• Management of desk attendants and recreation center attendants

• Event preparation & management.

• Office management and various administrative duties. 

• Worked with acts such as hypnotists, speakers, magicians and tending to the needs of musical acts such as Third Eye Blind, Matt Nathanson & Howie Day and other names in the Entertainment industry.

Campus Center Night Manager/Event Staff

Find out detailed information about Richard Walczak, Executive Marketing Consultant in Lakeside, CA

Richard Walczak: Executive Marketing Consultant in Lakeside, CA

Richard Walczak

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SAE Institute, USA

VeryMeri Creative Media Inc.

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Albright College

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Bond University