Creative Agencies

Lifestyle

Tech

Gardening

Reading

Hiking

Wildlife photography

Making jewelry

Hugging on my dogs.

Strategic Lead: Volunteer Engagement

Communications and business professional skilled in ghost writing, branding, advertising, public relations, internal/external communications, event management, speech writing, social media, executive support, trade shows, public speaking, and community relations. Strong project manager adept at executing engagement and training programs from start to finish. Well-versed in targeting audiences through various mediums and tailoring communications for best results. Skilled in working with groups/communities and local organizations to develop positive outcomes for local and national efforts.

Project lead for creating FPA’s volunteer engagement and recognition initiative, tracking and engaging over 1,000 volunteers annually. Note: FPA flattened the organization and dissolved titles. I am still doing director-level work.
- Staff liaison to FPA Diversity Committee, guiding volunteers’ efforts to expand diversity within the financial profession through scholarships, education, volunteerism, and raising awareness of the need to serve the diverse American public. 
- Oversees FPA Diversity Scholarship Program, which sends winners to FPA conferences.
- Partnered with like-minded organizations to provide diversity-related content as pre-conferences to FPA’s annual conference. 
- Works with Diversity Committee to develop numerous whitepapers making a business case for adding diversity to the financial planning profession, targeted towards various audiences.
- Lead development of chapter-specific content related to diversity that could be shared to local members. 
- Conducted numerous surveys regarding financial planner attitudes regarding serving diverse audiences in the profession. 
- Developed comprehensive volunteer engagement program that includes both national board of directors and local chapter audiences. 
- Created training and educational content for volunteers to enable them to thrive professionally and personally while serving FPA.
- Launched recognition program for volunteers.
- Introduced a “flex” volunteer time program that aligns individuals with appropriate volunteer roles in regards to their aspirations, time commitment and other key factors.
- Partnered with software vendor to develop a comprehensive website to post volunteer opportunities, educational content, etc. 
- Staff liaison to the FPA Awards Committee, the Succession and Strategic Planning group focused on educating chapter leaders, and the Nominating Committee, which created a leadership development track for FPA national Board members and selects the FPA Board of Directors.
- Staff liaison to the Foundation for Financial Planning, which administers FPA’s pro bono program nationally and with its 95+ chapters.

The membership organization for those who seek, support and deliver financial planning. FPAnet.org

- Creates, edits and implements strategic communications for internal and external audiences. 
- Writes and oversees development of annual Report to Members.
- Media contact for both consumer and trade publications. 
- Manages FPA Style Guide, content and compliance. 
- Leads development of FPA annual conference general session theme, production and content.  
- Writes columns, articles and remarks for FPA executive team and key volunteer leaders.
- Staff liaison to FPA NexGen – FPA’s community for young planners. 
- Staff liaison to FPA Diversity Committee. 
- Primary lead on FPA branding, including 100 chapters and state groups. 
- Manages FPA’s trademark and copyright. 
- Develops content and manages Public Relations Director Track at FPA’s Chapter Leaders Conference. 
- Creates policies, including social media, logo usage, media relations, and crisis response. 
- Oversees FPA social 

Assistant Director, Communications

Managed relationships with FPA’s 98+ chapters in the United States.
- Presented national updates at local chapter meetings.
- Led annual strategic planning meetings for volunteer chapter boards.
- Represented FPA as a speaker at other industry conferences and meetings. 
- Visited chapters experiencing difficulty. Worked with them to identify issues and action plans to overcome problems.
- Developed student chapter template to engage student members at colleges/universities.
- Created student membership plan encouraging education professionals to recruit students to FPA membership.
- Represented FPA national at regional chapter symposiums and conferences.
- Managed Chapter Leader Best Practices webinars
- Manager of monthly e-newsletter and update to chapter leaders
- Lead on working with members focused on starting new chapters.
- Staff liaison on various member-volunteer task forces

Chapter Development Manager

Launched FPA online discussion platform for 28,000+ members worldwide.
- Managed the year-long implementation of FPA’s online discussion platform, FPA Community Building
- Created functional requirements for FPA Community Building
- Trained 80+ staff members, 15 board members, 20 volunteer committee leaders and 100s of committee members on use of FPA Community Building. Led webinars to train members.
- Worked with team to create comprehensive User’s Guide for FPA Community Building
- Created Terms of Service for FPA Community Building
- Staff liaison to volunteer task force focused on developing “community” at FPA
- Identified key groups of like-minded members and promoted ways for them to connect via FPA’s Communities of Interest.
- Created opportunities for members of Communities of Interest to connect.
- Developed and promoted methods for FPA chapters to create Communities of Interest.

Community Development Manager

Directed membership retention efforts for FPA. 
- Created and executed new member welcome program that included quarterly e-newsletter, mailings, telephone campaign, and orientation at national events
- Developed membership campaign designed to reacquaint members with benefits available
- Staff liaison to Ethics Committee 
- Project Manager for Quarterly Practice Management CDs
- Created and executed Longevity program for members
- Managed membership presence at events, including chapter visits, conventions, seminars
- Oversaw membership renewal process, balancing revenue goals with process enhancements
- Increased overall membership retention 2.5% in 15 months

Membership Retention Manager

Managed marketing communications efforts for the Nevada division and internal clients.
- Developed marketing pieces for both external and internal audiences
- Managed projects from inception to completion, including obtaining approvals, coordinating graphic design, managing printing, and coordinating distribution
- Marketing resource for internal company initiatives, managed all marketing needs, coordinated internal communications, and ensured pieces met compliance guidelines

Marketing Manager

Directed public relations efforts, preferred customer program, website, and marketing materials
- Secured "Most Innovative Product" award from the Denver Business Journal for Maverick Ranch's meat rinsing practices. 
- Developed and executed comprehensive public relations campaign 
- Coordinated activities and managed collateral development for industry trade shows 
- Conducted media training for executives, and arranged for media interviews
- Wrote and distributed feature articles about company for publications
- Wrote marketing collateral and lead graphic design
- Managed Dietitian Advisory Board, a group of contract specialists utilized for specific projects
- Wrote and developed sales presentations and materials for buyer groups
- Developed new corporate identity and established graphic standards
- Managed redesign of corporate website, including creation of customer and retailer sections

Public Relations Manager

Lead public relations activities in both the U.S. and Europe, including industry analyst communications, website management, marketing copy, and trade show attendance.
- Managed contacts with analysts, researchers, the investment community, and industry groups
- Created and executed comprehensive in-house media relations campaign
- Secured speaking opportunities at industry events for executive management team, managed the presentation material, coordinated panel members, and prepared speaker(s) for event
- Wrote press releases, newsletter copy, executive speeches, customer letters, marketing collateral material, website material, and media kits
- Secured Connexn Technologies by-lined articles in industry publications
- Represented Connexn Technologies at industry events, including coordination of the trade show booth, employees, messaging, and industry relations
- Trained executives, technical employees and sales force on presentation skills

Managed internal communications for U.S.-based production employees.
- Wrote and edited NewsPulse, an internal employee publication with circulation of 1,300
- Graphic designer for brochures, pamphlets, folders, posters, invitations, cards, etc.
- Oversaw production-business rollout of new global identity campaign
- Wrote educational pieces for internal audiences
- Member of Employee Transition Steering Committee, a group designed to pinpoint problems and provide solutions for Gambro Renal Products employees during downsizing
- Wrote articles for internal publications for other Gambro businesses

Communications Coordinator

Handled marketing efforts, including newsletters, media relations, special events, marketing collateral, website, and advertising
- Wrote, edited and designed internal monthly newsletter with circulation of 800
- Production assistant and script writer for internal video news bulletin
- Coordinated logistics of trade shows and managed booth at trade shows
- Created and implemented visual identity campaign and graphic standards
- Events coordinator for various customer activities
- Managed advertising agencies to coordinate copy, design, and placement of advertisements
- Wrote press releases and distributed them to targeted media outlets
- Wrote copy and managed design of promotional pieces for internal and external audiences

Marketing Communications Coordinator

Supported graphic design efforts for Longmont’s daily newspaper with a circulation of 35,000
- Designed newspaper pages for daily afternoon issues
- TV Times editor - managed content, design and graphics for Longmont’s weekly TV listing
- Features editor in charge of content and design
- Home & Design editor - lead content, design and graphics
- Reporter as-needed

Page Editor/Designer

Covered Colorado House Finance Committee for weekly newspaper with circulation of 10,000 and wire service for 18 Colorado newspapers
- Covered all bills generated on my beat and followed them through legislative process
- Feature writer for non-beat stories
- Copyeditor, proofreader, headline and cutline writer, and page designer
- Sold advertising when legislature was not in session

Staff Writer

Worked as a student hourly supporting various training functions targeted at training military personnel to assist military members in transition from active duty to civilian. Duties included:
- production assistant on training videos
- on-site registration management and materials fulfillment
- fulfilling resource requests through the National Resource Center

Student Hourly

Find out detailed information about Christine Richardson, Strategic Lead: Volunteer Engagement in Wheat Ridge, CO

Christine Richardson: Strategic Lead: Volunteer Engagement in Wheat Ridge, CO

Christine Richardson

Financial Planning Association (FPA)

Financial Planning Association (FPA)

Financial Planning Association (FPA)

Financial Planning Association (FPA)

Financial Planning Association (FPA)

Anthem Blue Cross Blue Shield

Maverick Ranch Natural Meats

Connexn Technologies / Azure Solutions / Subex Azure

Gambro Healthcare

Time Warner Telecom

Longmont Daily Times-Call

The Capitol Reporter

National Veterans Training Institute

Colorado State University

Metropolitan State University