Lifestyle

Outdoor

Skate

Snow

Surf

Music

Snowboarding

Fitness

Surfing

Hiking

Coaching

Surf judging (esa)

Advisor

To lead a team of sponsored athletes by managing everything from sponsorship contracts, social media coaching, contest/appearance schedule, and fitness training
Design marketing for and promote a brand in the action sports industry and further create a desirable lifestyle around that brand
Expand a company's reach into other markets (ex. fitness)

Lead marketing initiatives to increase sales in nutrition and wellness products 
Act as a "retail store" where customers can place orders  
Create a lifestyle of health, wellness, and fitness surrounding AdvoCare products 
Lead events to expose potential customers to the products and the AdvoCare lifestyle 
Assist athletes, fitness professionals, and general clients in finding a nutrition program that will fit their needs 
Develop relationships and strengthen bonds of product users 

•	Mange business operations and grow revenue for a self-created company. 
•	Design online training programs for paying members looking for general fitness improvements.
•	Train youth, college, and professional athletes looking to increase athlete performance. 
•	Track client progress with Skype assessment and data collection. 
•	Develop and implement new class offerings for studio and large gym settings. 
•	Lead grassroots marketing campaigns to expand One Fit World’s reach. 
•	Promotion of health & wellness supplements through AdvoCare.


Fitness Consultant 

Personal Training Coordinator: 
•	Increased personal training revenue by 22% in the first year and 30% in the second year with a limited client base. 
•	Managed a staff of 15 personal trainers and lead continuing education sessions for the trainers.
•	Lead monthly meetings to keep all trainers informed on progress, goals of the department, and top performer acknowledgments. 
•	Designed new marketing (video, poster, demo days) to increase exposure for the personal training department. 
•	Developed and grew participation in “Extreme Training,” an athlete style boot camp available for students, faculty, and staff. 
•	Designed the first “Outdoor Boot Camp” program and continue to grow participation levels. 
•	Implemented the first “Fitness Combine” for students, faculty and staff. 
•	Trained students, faculty, staff, and GW Women’s Dance.
•	Lead a Cycle and Pink Gloves Boxing group fitness class. 

Facility Manager: 
•	Managed The Lerner Health & Wellness Center (189,000 sq. ft.) for appro

Personal Training Coordinator and Facility Manager 

Find out detailed information about Bo Hickey, Advisor in Chambersburg, PA

Bo Hickey: Advisor in Chambersburg, PA

Bo Hickey

AdvoCare International

One Fit World

George Washington University

George Washington University

Penn State University