Master of Business Administration (M.B.A.)

Creative Agencies

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Photography

Dynamic and results-focused marketing professional with a record of achievement in developing and managing successful programs. Career development in sales and direct response marketing encompassing strategy, communications, collateral, measured testing, campaign management, research, analysis & reporting.  Previous experience ranges from creative to analytical, while maintaining a business perspective to drive growth and profitability. Recognized character traits as highly organized, flexible, detail-oriented, creative thinker and a constant willingness to continue learning. Has the passion and skills to lead the development of diverse individuals and support a team-oriented approach with a positive “can-do” attitude and strong work ethic.

-Developed and proofread marketing communications, sales support materials, e-mail communications and training materials. 
-Provided research and statistics for competition and various industries (food, automotive, health & beauty, home improvement)
-Wrote articles for monthly publications, company blog content and sales promotion materials.
-Managed content for website and franchise (B2B) microsites to drive engagement.
-Developed relationships with potential business partners for online, marketing collateral and corporate citizenship efforts.
-Created brand guidelines and supporting documentation to communicate to Field Sales.

Marketing Manager

-Drove the development and execution of annual marketing plan and media strategies that resulted in improved efficiency and accelerated sales growth and profitability. 
-Managed 17 different alternative media and direct mail programs for B2C, B2B acquisition
-Developed marketing collateral and communications by directing media and creative agency partners.
-Created and measured test plans for media and creative to obtain optimal efficiency & media mix of major programs. 
-Project management of special projects (data mining, investigating, rules and process, documentation, reporting and analysis. 
-Enhanced data processes of marketing lists by establishing the rules and coordinating execution with all Partner requests
-Collaborated with Operations, Finance, Creative Services, Legal and IT to execute business strategy.
-Administered multi-million dollar monthly budget including annual budget forecasting and planning and reconciliation.
-Supervisor of Marketing Manager and Direct Marketin

Sr. Marketing Manager

-Directed development of interactive, direct marketing, creative, sales promotion and PR strategies.
-Managed Direct Response tactic for acquisition and Loyalty Rewards program, including re-brand in 5 international markets.
-Provided creative direction acquisition and retention direct mail projects in 5 languages. 
-Tested new data and enhanced the Customer Database platform through Marketing Database vendor.
-Supervisor of Database Analyst

Direct Marketing Manager

-Championed over 700 direct marketing acquisition campaigns from conception to execution.
-Coordinated forecasting and operations with Call Center team resulting in increased customer traffic and sales. 
-Oversaw print production & distribution with external vendors and agencies.
-Managed sales promotions and redemption process with IT, customer care
-Provide Executive-Level dashboard reporting and key metrics for direct sales.

Marketing Communications Manager

-Analyzed online marketing programs to determine their ROI, effectiveness and other campaign metrics.
-Resolved issues proactively by acting as a dedicated point-person to the Online Services group. 
-Collaborated with online advertising and media agencies to analyze online campaigns and data. 
-Established campaign metrics, business metrics and database related initiatives for Online Services Group. 
-Worked out detailed demographic and behavioral profile analyses of specific consumer segments.

Business Analyst

-Prepared detailed customer insights using demographic, geographic and product usage behavior.
-Presented analyses to Clients highlighting key findings, conclusions and recommendations. 
-Managed client store list and coordinated with data processing vendor to append geographic latitude/longitude coordinates. 
-Assisted Director of Data Production with administrative, quality control, customer satisfaction surveys. 
-Edited and prepared monthly newsletter to communicate internal processes, best practices and case studies.

Project Manager

-Developed customer segmentation and profitability models to identify next-best product opportunities
-Implemented CRM marketing database system to segment marketing campaigns for five product lines.
-Prepared annual analysis of existing and potential business directives by researching solutions and generating plans of action. 
-Analyzed overall product penetration for the Company and presented recommendations to management. 
-Executed data requests and developed a database to track incoming list/analysis requests and analyze Team throughput.
-Designed and implemented a customer communication plan that organized concurrent mailing tests into a format easily interpreted by multiple departments and vendors.

Sr. Marketing Database Analyst

Find out detailed information about Tracy Ivanoff,  in Huntington Beach, CA

Tracy Ivanoff: in Huntington Beach, CA

Tracy Ivanoff

Money Mailer

DIRECTV

MoneyGram International

Dish Network

First Data Corporation

Rauxa

Automobile Club of Southern California

DeVry Institute of Technology

Keller Graduate School of Management of DeVry University