Bike

Golf

Dive

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

Community Marketing Manager Global

Extremely knowledgeable in Adobe Creative Suite CC. Experience with HTML coding, Google Analytics and Magento platform.

• Build strong and innovative digital marketing programs to increase consumer engagement using web, SEM, mobile, email marketing, online advertising and social media 
• Create original content for platforms to drive optimal engagement while incorporating sales initiatives
• Monitor, measure and evaluate impact of programs effectiveness for enhancement and improvement
• Manage all technical and administrative aspects of community while working with contractors as needed
• Foster relationships with key local, regional and global org. driving brand awareness in targeted markets
• Identify and manage consumer events, including all aspects of promotion and logistics
• Develop and maintain community training resources, guidelines and policies
• Manage budget in conjunction with EVP- Marketing keeping expenditures below established parameters

•Manage all seasonal campaign productions from start to finish while maximizing the budget capabilities
•Build and execute strategic sales and marketing objectives for B2B and B2C
•Lead all marketing events including quarterly Collectives in New York, Chicago, and Dallas
•Collaborate with Ecomm, M&D, Retail, and all relevant departments on cross functional projects 
•Manage P & L, forecasting and budget creation as it relates to the Marketing department
•Establish and design marketing programs and materials such as advertising, event support and online promotions
•Systematically maintain department calendar for marketing initiatives including multiple seasons and territories at one time
•Developed a social media strategy resulting in a 250% increase in traffic

Marketing Supervisor

•	Directed all merchandise operations including buying, planning, and bookkeeping
•	Responsible for all branding, packaging, advertising, and marketing campaigns
•	Developed and coordinated marketing events at store and through local outlets related to demographics
•	Managed accounts payable including quarterly sales tax
•	Communicated with wholesale accounts regarding inventory needs and follow ups
•	Established visual standards to guide employees on merchandise displays

Owner

•	Ordered prototypes and samples for upcoming productions
•	Created and maintained sample catalog in accordance with show, season, and type
•	Sourced products including apparel and souvenirs for domestic and international accounts
•	Inspired new product concepts and development for both new and running productions
•	Teamed with directors in developing visual guides for Germany, Japan and US shows
•	Coached sellers on new merchandise displays using information based on demographics and sales trends
•	Instructed vendors on lead times and quality control for domestic/ international clients

Jr. Account Manager- Product Development

•	Managed factories to ensure proper quality control and delivery times for new production
•	Shopped for fabrics and trims for new designs in garment district
•	Developed and implemented operational systems including inventory, transfers, UPS logs
•	Performed fit sessions for custom apparel 
•	Trained employees in visual standards and created window displays in 4 store locations
•	Directed styling for TV and catalog promotions

Store Manager

Find out detailed information about Mandy Castles, Community Marketing Manager Global in Seaside, CA

Mandy Castles: Community Marketing Manager Global in Seaside, CA

Mandy Castles

Ginger People Group

Robert Talbott

Lucky Lefty's Inc.

The Araca Group

Meg NYC

Arizona State University

Fashion Institute of Design & Merchandising

Fashion Institute of Technology