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Lifestyle Contributor

Specialties: Digital Media, Creative Strategy, Client Services and Development, Account Management, Campaign Execution, Social Media, Copywriting, Content Strategy, Brand Integration

- Contribute engaging, humorous, and relevant lifestyle content, focusing on style and dating

- Content regularly exceeds average pageviews for CraveOnline 

- Articles available here: http://www.craveonline.com/author/sara-fry

- Collaborate with editorial and marketing teams to provide custom content for consumer product launches and theatrical, home entertainment, and video game releases.

- Ensure brand integration into custom editorial sponsorships remains organic within the Crave voice while continuing to promote client objectives.

- Partner with brands to create strategic custom ad integrations and editorial sponsorships across all Crave properties for budgets up to $1.5MM.

- Interface with internal and external designers and brand managers to execute campaigns and ensure KPIs are met.

Senior Sales Planner

-- Responded to RFPs with strategic media plans between $30K and $500K

-- Managed pre- and post-sale strategy and execution for accounts such as Nike, Universal Pictures, Sony Entertainment, Virgin Mobile, and Macy's

Sales Planner

- Partnered with marketing executives to produce corporate web copy, strategize customer acquisition banner campaigns, and ensure a consistent voice across all properties.

- Created content for bi-weekly network-wide email blasts and led the creation of EMG’s social media presence.

- Produced and maintained all training materials and directed programs for new hires of all levels in each EMG office.

- Assembled comprehensive reports illustrating campaign trends and KPIs; identified solutions to increase ad sales revenue.

- Managed team of three to five junior account managers specializing in client services and account development.

Senior Manager, Client Services Team

-- Developed promotional tools to be distributed to the national sales team.

-- Planned and executed complete marketing plans for C-level titles.

Marketing Assistant

-- Wrote copy for the biographies of the 12 selected winners of the Colgate My Bright Smile Global Art 2008 Calendar, which has global publishing and distribution.

Freelance Copy Writer

-- Partnered with Account Manager to work on various advertising campaigns for clients such as Colgate and the Food and Drug Administration (FDA)
-- Organized the Colgate Global Calendar contest, including distribution of contests to 11 countries, judging entries, and writing copy for biographies for each of the 12 selected winners

Intern

Find out detailed information about Sara Fry, Lifestyle Contributor in Los Angeles, CA

Sara Fry: Lifestyle Contributor in Los Angeles, CA

Sara Fry

Craveonline Media, LLC.

Craveonline Media, LLC.

appssavvy

Epic Media Group

Pearson Education (Longman)

JMH Education Marketing

JMH Education Marketing

Gettysburg College