Creative Agencies

Fashion

Lifestyle

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Skate

Snow

Streetwear

Surf

Tech

High energy marketing account manager with extensive experience in ideating and implementing award-winning national integrated marketing campaigns using digital, social and experiential platforms. Proven ability to build strong positive relationships based off results and expert advice for clients. Excellent out of the box thinking, leadership and project management skills. Experience includes:  

o Consumer Marketing	                
o Brand Experience	                        
o Integrated Marketing
o Experiential and Event Marketing	
o Account Management	                
o Social Marketing
o Shopper Marketing	                        
o Operations Management	                
o Consumer Promotions

-Supervised the creation of award winning marketing campaigns for multiple Fortune500 companies including Keurig, Macy’s, PacSun, Zipcar, and Jack in the Box aimed at increasing sales, brand awareness and relevance, and overall usage through emerging social platforms, experiential tactics, sponsorship activations and integrated offerings.
-Managed and trained account management teams of up to three full-time account managers along with up to 100 part time employees.
-Proposed and implemented updated budget coding system agency-wide to allow for more efficient campaign tracking and forecasting.
-Led the development of proprietary reporting site to allow for detailed campaign reporting metrics and impressions for client reports.
-Responsible for budgets in excess of $700K.
-Member of core team responsible for agency cross-function integration, best practice guidelines, vendor management guidelines, and internal culture initiatives.
-REGGIE Award winner for ‘Macy’s Tap It. Shop It. Ship I

Account Supervisor

-Ideated and implemented multiple national campaigns based on marketing initiatives for clients in the areas of sports, music, and entertainment 
-Directed creation and changes to  award winning campaign microsites, sweepstakes, and offline signage and collateral
-Responsible for monitoring and implementing new industry technology for whole agency
-Created and tracked campaign budgets over 1 million dollars
-Acted as main day to day contact for clients, vendors, and partner agencies

Account Coordinator

- Planned and activated field marketing events in emerging markets to educate consumers about FiOS technology and push them farther down the purchase funnel.
- Supported sales team through lead creation and product conversions.
- Performed as on-site manager for all product ambassadors and technology.
- Acted as brand expert for all consumer facing messaging.
- Integrated FiOS technology into multiple large scale sponsored events in the New England area. 
- Managed program vehicle and marketing materials inventory.
- Maintained qualitative and quantitative event reporting and updates with client contacts and supervisors.

Verizon FiOS Field Market Manager

- Activated campaign launch events and parties in the Phoenix market for the new BMW 7-Series to give consumers exposure to the new vehicles
- Negotiated and selected vendors contracts for marketing events
- Researched and proposed marketing partnerships of up to $800,000 based on campaign initiatives and demographics
- Maintained campaign summaries and updates with client contacts and supervisors using in depth PowerPoint decks 
- Built relationships with local BMW dealerships to increase awareness and support

BMW Marketing Coordinator

- Ran a month long campaign for CareerBuilder.com in the Boston and Springfield markets
- Selected marketing event locations based on demographics and sample size
- Hired and directed staff of up to 8 people for a number of marketing initiatives
- Maintained inventory control of all print and marketing materials
- Handled daily contact with the client, media, and fostered future opportunities

CareerBuilder Market Manager

- Activated multiple national mobile marketing tours in the Boston market for the likes of Blackberry, Verizon, Burts Bee’s, and others
- Ran product demonstrations and sampling programs
- Managed teams of brand ambassadors to insure quality control
- Created summary reports of promotions using photos, videos and customer quotes
- Supervised set-up and break down of event booths and materials

Team Manager

- Scheduled and managed multiple Comcast promotional campaigns including Fall Rush
- Ran in-store POS promotions resulting in 50% jump in customers 
- Oversaw promotional team and volunteers 
- Coordinated outside vendors for promotional events

Promotions Manager

- Conducted in-depth market and demographic research
- Planned and activated 360 degree marketing campaigns for RCN Cable and FitCorp
- Wrote and proofed multi-channel campaigns
- Created time tables, selected locations and measured results of campaigns
- Oversaw marketing teams at large events

Accounts Management Intern

Find out detailed information about Adam Feldman,  in Santa Monica, CA

Adam Feldman: in Santa Monica, CA

Adam Feldman

Fluent (formerly Campus Entertainment)

AMP Agency

Marketing Werks

Octagon

Swivel Media

Ascent Promotions

Partner Promotions

TRP Sports & Entertainment

University of Massachusetts at Amherst - Isenberg School of Management

University of Massachusetts, Amherst