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Junior Media Planner

Working in the Media Planning department for the largest independently owned advertising agency on the West Coast, I have skills in strategic planning and have executed multiple campaigns across broadcast, out of home, and digital channels for high profile clients like McDonald's, Farmer John, and the San Diego Chargers. 

Professionally, I am striving to continue to grow and learn about different techniques that bring brand awareness and longevity to high impactful clients.

•	Plan cross device and multiscreen digital campaigns, traffic tags out to vendors using the DFA ad server, and optimize during the course of the campaign based on overall strategies and performance (Regional McDonald’s, San Diego Chargers football, Farmer John, Body Glove Cruises, Special Olympics World Games 2015, Mountain High Ski Resort)
•	Took lead roll on creating the 2015 annual African American Regional McDonald’s media plan overseeing the allocation of budget to various media types such as broadcast, digital, print, and out of home advertising
•	Maintain all non-broadcast billing and help train new assistants and interns on the agency billing processes and tactics 
•	Analyze new advertising opportunities and discuss with team members recommendations of new programs and sponsorships that would be a beneficial fit and association for the McDonald’s client and brand
•	Radio Event Sponsor of: KROQ Weenie Roast, KIIS Jingle Ball, KPWR Cali Christmas
•	Radio and TV Sport Sponsor of: LA Angels, LA Dodgers, LA Lakers, LA Kings, LA Clippers
•	Community Events: Taste of Soul Jazz Festival, LA Times Festival of Books

•	Assist and work with fellow team members in planning the most effective campaign strategies for Regional McDonald’s across all media channels: print, out of home, digital, and broadcast
•	Plan multiple digital campaigns utilizing desktop, mobile, video, and audio streaming platforms that would most effectively reach the target audience and client’s goals based on demo, geo, ethnicity, and daypart (Regional McDonald’s, San Diego Chargers Football, Mountain High ski resort) 
•	Maintain all non-broadcast billing by collecting invoices, approving, and sending to accounting for effective and timely payment to vendors

Assistant Media Planner

•	Assist Toyota and One West Bank regional media director in coming up with campaign strategies across many media platforms- broadcast, print, and out of home
•	Prepare and analyze market updates (competitive reports, sports ratings, regional sales numbers, etc) for monthly client meetings
•	General office and receptionist duties

Media Planning Intern

•	Daily cashier handling money transactions, refunds, and credits
•	Increasing sales through one on one and large group sales- Rewards Card Program
•	Assisting managers with opening/closing store safe duties, accounting for all money and transactions

Customer Service Sales Clerk

•	Multi state location- assisted in appointment setting and managing digital calendar, following up with client invoices and billing, general receptionist duties

Receptionist

Find out detailed information about Brittany Bowlin, Junior Media Planner in Long Beach, CA

Brittany Bowlin: Junior Media Planner in Long Beach, CA

Brittany Bowlin

Davis Elen Advertising

Davis Elen Advertising

Davis Elen Advertising

Sports Authority

Bradford Renaissance Portrait Studio

California State University Long Beach