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Accomplished marketing professional actively seeking client-side leadership role. Results-driven with a history of driving revenue and brand growth. I am a strong creative thinker with a background in direct marketing and brand communications, encompassing strategic planning, research, integrated marketing channels, creative development, tactical execution, campaign analysis and optimization. Focused on achieving continuous, improved performance to meet business goals.

Led 7-member team with P&L accountability for B2B and B2C integrated marketing programs, including lead generation, acquisition and retention. Charged with growing agency strategic planning and digital services with emphasis on inbound marketing (Hubspot marketing automation, email, landing pages, content, blogs, social media, PPC and SEO). Outbound marketing services included direct mail, print, TV and radio. Developed proposals and RFPs. Major accounts: Constellation Energy, Charming Charlie, Star Furniture, KelseyCare Advantage and Aetna. 
Overview of Impact: Grew agency digital billings by 25% within first 12 months of joining agency.
•	Spearheaded landing of major national retail account with over $1M in annual billings. 
•	Implemented agency best practices resulting in improved account service and expanded digital offerings.


Director of Marketing Strategy

Find out detailed information about James Wilkins,  in Audubon, NJ

James Wilkins: in Audubon, NJ

James Wilkins

DMN3

University of Southern California