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Managing Editor

I am an accomplished content creator and communications expert offering more than  5  years of experience creating captivating multimedia content. I have a proven history of driving engagement through my work and helping brands grow their followings through in-depth, original storytelling. With an established track record within the outdoor industry and in managing creative teams, I'm looking to help brands and publications communicate their message and form deep connections with their respective audiences. 

• Managed a team of four in-house content creators and more than 20 freelance contributors while overseeing, editing and producing all editorial, social, direct-to-consumer, and video content produced by Teton Gravity Research's digital channels
• Implemented modern SEO practices to double website's organic search traffic acquisition from 20 to 40 percent in wake of Facebook algorithm changes to maintain monthly average of 2 million unique visitors
• Brainstormed and enacted a content strategy focused on serialized, feature content that increased average time on site by more than 30 percent, lowered bounce rate 10 percent and increased click through rate
• Created six different original multimedia series as part of site redesign to pivot brand into more multifaceted storytelling online
• Introduced and maintained company's first-ever editorial calendar to successfully transition content team to quarterly schedule
• Ideated and executed advertorial campaigns as valuable as $300,000 for endemic partners like Patagonia and REI as well as non-endemic partners like the Gunnison-Crested Butte Tourism Board
• In 10 months with the company, helped grow Facebook following by 30K, and Instagram following by 30K

• Wrote and edited four to five pieces of original feature reporting, aggregated news blogging, and deeper investigative pieces daily, which accounted for 10-30 percent of the total audience acquisition, for the world's largest action sports website with a monthly audience of 4-12 million unique visitors
• Capitalized on Yahoo! partnership, writing for Yahoo! front page, and delivering multiple pieces of original reporting that accumulated anywhere from 500,000 - 1 million unique page views individually
• Implemented a strategic content plan to develop a younger, more valuable audience, increased average time on site, and lowered bounce rate, which was leveraged into new media partnerships with endemic brands

Staff Writer / Reporter

• Helped to optimize website's visibility through SEO as well as social media integration and analytics
• Gained experience conducting investigative research through both LexisNexis and FOIA requests

Investigative Reporting Intern

• Gained video editing and videography experience while working in a daily newsroom setting
• Contributed original reporting for the NewsHour website which averaged more than 2 million unique visitors each month

Desk Assistant

Find out detailed information about Robert Pursell, Managing Editor 

Robert Pursell: Managing Editor

Robert Pursell

Teton Gravity Research

Adventure Sports Network

Watchdog.org

The PBS NewsHour

University of Miami, Coral Gables, FL / University of Sydney