Lorena Posadas

Lorena Posadas

Surface Designer & Textile Artist
Currently: Surface Designer and Textile Artist at Designing Prints Studio
Location: Naples FL
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• Seventeen years experience working on different areas of the Fashion Industry: Designing Apparel, Designing Accessories, Researching Trends, Surface Design and Visual Merchandise. • Researching Trends and creating Mood Boards: Identifying emerging trends and key items for the next season, maintaining always awareness of design and fashion trends, to translate into the direction of the brand. • Surface Designing: more than 7 years creating full collections of repeatable, seamless patterns for fabrics, and other printable materials, with the end product in mind. Expert in building repeat patterns / artwork and apply them to various products. 2-D skills: mixing traditional media with digital media. Working with traditional techniques such as hand drawing, watercolors, ink, color pencil, and other painting techniques. Translating into Illustrator or Photoshop. 3-D skills: experience designing and developing mock-ups and prototypes for packaging and patterns for products and garments. • Fashion Designer: Creating full collections for Private Labels, based on the budget of the buyers. Producing products more profitable that the outside vendors. Knowledge developing new patterns from Dress Form or Basic Patterns. Experience creating estimated to aware production feasibility. High experienced developing prototypes and sampling new products. • Ability to work in a fast-paced environment, managing multiple projects and strict deadlines. • Ability building/developing business relationship with customers and vendors. Experience Outsourcing products and services. • Knowledge of Art History, Color Theory, Computer Design Software, Graphic Design Principles.

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