Moto & Powersports

Outdoor

Travel

Entrepreneur

Powersports

• Led strategist on Kawasaki account billings $12 Million
• Advised Kawasaki executives on how to improve ongoing branding and sales initiatives. 
• Collaborated closely with product managers, brand managers, creative, content designers, and vendors 
to build, test and execute effective holistic marketing platforms.
• Assigned integrated platform concepts to produce multimedia content, authored by a collaboration 
between myself and media vendors.
• Planned and facilitated promotional content strategy workshops and brainstorming sessions on 
 developing exploratory new social and mobile cross promotional content.
• Negotiated sponsorship/promotional packages resulting in 10%-15% Client savings
• Presented strategic plans, consumer insight data, and competitive landscape data.
• Managed multiple projects/products, with many cross-functional teams, traveled and managed staff.


Marketing Media Director

• Successfully managed and planned 31 Chevy LMAs for 5 years budgeting $30 Million
• Managed complete lifecycle of media plans for multiple product from conception to delivery
• Negotiated media buys resulting in 15%-20% Client savings
• Ability to manage multiple projects, with many cross-functional teams and across 3-4 different products 
• Created and deployed media planning strategies for 3 key accounts catapulting earnings an additional $500k 
• Personally added 2 new accounts billing $375K


Associate Media Director

Find out detailed information about Alex Camacho,  in vista, CA

Alex Camacho: in vista, CA

Alex Camacho

Recalibrate Marketing Communications

U.S. International Media

CSU Dominguez Hills