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Sourcing Product Development

Qualifications

 Over 20 years of fashion experience in product development, merchandising and design;
 Sharp decision maker; goal and profit oriented;
 Made sales presentations to upper management, developing private label programs; 
 Managed relationships with key manufacturers, setting quality standards and
  negotiating costs;
 Able to handle a multitude of details, under pressure and deadlines;
 Outstanding skills in forecasting market trends, and developing new products with broad market appeal;
 Extensive travel in India, Nepal, Pakistan;
 Work effectively both as a team member and independently.

I am a fashion designer who understands that an idea is only successful when you see someone wearing it and there is sell through.

I conceive, develop,and create all my designs, design my fabrics, source the product, get it made and sell to my accounts.

I have worked as a designer in the clothing industry for 25 years, extensive experience in India, Nepal, Japan, Korea, and Europe.

Would like to meet people to start a new clothing company

Responsible for the development of a sportswear line from concept to finished 
   product;
  Expanded customer base by 30%, and increased sales by 25%;
 Created and designed fabrics, colorways, and styles;
 Negotiated fabric costs and determined wholesale prices;
 Oversaw quality control in factories, reducing inventory loss;
 Accounts included Federated, Dr. Jays, Doneger, Gadzooks, Mervyns;
 Set price points to be competitive with the market and maintain a profit;
 Extensive travel in India.

Designer/Merchandise Manager				Academy Sportswear NY

Responsible for development of the themes and concepts for a contemporary
  sportswear line;
 Planned successful strategies to target and develop new accounts;
 Responsible for exclusive private label development with Lee Jeans, Faded Glory,  
  Pacific Sunwear, Walmart, Spiegels;
 Researched trends and consumer wants by shopping domestic and overseas market;
 Created, color and design for all fabric and models;
 Presented the marketing concept to the sales force as well as retail accounts;
 Extensive travel in India.

Designer Merchandise Manager Sales

Successfully launched an updated sportswear line;
Cited consistently by press and retailers for having "one of the hottest line in the
  market";
 Solely responsible for concept and design of all models, prints and colors;
 Handled all areas of design, sampling, merchandising, marketing;
 Extensive travel in India and Europe.

Creator/Designer

Successfully launched a silk sportswear company which grossed $3.5 million the first year; 
 Established line in designer departments working with department store presidents and DMM's;
High end Silk Private Label for Saks Fifth Avenue, Neiman Marcus, and other fine specialty stores
Extensive travel in Japan, Korea, and Brazil.

Creator Designer Sales

Created the Reservoir division increasing company sales 35%;
 Developed concept, company name, label, hangtag, fabrics and models for a fashion 
  conscious customer;
 Developed private label prints and wovens for mass market, department and 
  specialty stores;
 Extensive travel in India, Pakistan, Nepal and Europe.

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Designer/Merchandise Manager

Find out detailed information about annie witlen, Sourcing Product Development in Laguna Woods, CA

annie witlen: Sourcing Product Development in Laguna Woods, CA

annie witlen

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Nassau Community College