Master of Business Administration (M.B.A.)

Fashion

Outdoor

Health & Fitness

Animals

Outdoor activities

Health and wellness

Practice Manager

~ Passion for building and marketing strong brands that seduce and transform consumers ~

Versatile marketing professional with experience orchestrating multimedia marketing and brand campaigns that propel brand awareness, accelerate traffic, secure customer loyalty, and drive commercial results. Passion for bringing marketing strategies to life through insight and realization to help create powerful brands and effective design. 

Core Competencies Include:
Integrated Marketing Strategy • Creative & Media Strategy • Channel Strategy (Social Media, Online, Digital, Print, Events) • Product Marketing • Brand Strategy • New Product Development • Positioning & Messaging • Consumer Perception  • Campaign Production • Project Management • Market Research • Sales Support • Collateral • Budgeting • Client Relations

Transformed underperforming clinic to achieve consistent top performance in key categories. Responsible for P&L, revenue performance, clinic’s strategic plan, client communications, brand promotions, operations, and team of 15-20.

Launched and led new lifestyle brand of eco-friendly CPG and luxury fashion products. Spearheaded branding, marketing, and sales, designing and executing the strategies that resulted in growth from zero to $100K in 1 year, with distribution across the US. Secured partner, investor, and dispersed team of 7 freelancers. Managed $400K investment budget.

Marketing Director

Client: GlaxoSmithKline
Managed global re-design of Panadol (pain reliever) to align the brand across all markets including Asia, Latin America, Australia and the Middle East.

Senior Account Manager - Consultant

Supported creation of iconic and challenger brands worldwide as primary agency contact, leading innovative strategic packaging design for Hershey, Unilever, Yu Fragrance, Spoylt Lingerie, and Zubrowka Vodka. Nurtured client relationships, gaining buy-in at critical turning points. Managed creative process, global cross-functional team of 10, and $5-$10K budgets.

Account Manager

Oversaw strategy and creative process on all deliverables as primary agency contact leading corporate collateral development, identity/logo creation, websites, branding, and print advertising for Pfizer, Time Warner Cable, CCA PR, and NY Times. Managed internal account team, creative team of 12, vendors, and freelancers. Presented to internal marketing team.

Quickly promoted to oversee design and production processes of demanding, large branding/design projects for Goldman Sachs, Fordham University, Pitney Bowes, VF, and Guggenheim Museum. Managed account management team, C-suite interview process, photo shoots, copywriting/editing, press checks, print production process, and $200K+ budgets.

Account Executive / Coordinator

Assisted account managers and traffic department on accounts exceeding $10M. Provided competitor information and goal tracking for team. Compiled aggregated sales and research data from Inside Sales for Business Development team. Tracked inbound leads from 10+ major websites on the business network.

Inside Sales Coordinator - Media

Find out detailed information about Tonya Bradshaw, Practice Manager in Oceanside, CA

Tonya Bradshaw: Practice Manager in Oceanside, CA

Tonya Bradshaw

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Frankfurt Balkind/Hill Holiday (IPG)

DoubleClick

Fashion Institute of Technology

State University of New York College at Oswego

University of Melbourne - Melbourne Business School