Creative Agencies

Fashion

Associate Marketing Manager (Freelance) – Monster High
•	Managed the creative development of the Fall 2015 TV spots for air in the US and international markets
•	Managed the development and production of Spring 2015 TV spots for air in the US and international markets
•	Supervised the behind the scenes and still photography assets for multiple Spring 2015 Monster High products
•	Collaborated daily with the Creatives, Producer, Client and internal teams
•	Main point of contact with the Global Brand Team, Consumers Insights, Digital, S&P and Product


Associate Marketing Manager (Freelance)

Senior Account Manager (Freelance) – Experian
•	Worked directly with senior management and Strategic Planning teams to develop Experian's marketing plan for new product launch initiatives
•	Developed project SOW, timelines and monthly budget trackers
•	Day to day contact for multiple clients at Experian 
•	Collaborated with team members internally and across sister offices in San Francisco and New York


Senior Account Manager (Freelance)

Account Supervisor – Hyundai National
•	Worked directly with senior management to plan and develop launch strategies for MY15 vehicles (and past vehicles MY14, MY13, MY12, MY11 and MY10) 
•	Developed and produced the largest agency Print/Brochure asset pack and Running Footage packages for six (6) vehicles
•	Supervised and managed Hyundai’s Super Bowl and Academy Awards efforts from 2010 - 2013 
o	2013 Sonata Super Bowl spot “Stuck” was ranked 7th for most effective ad in game and received the top ranking among auto manufactures (tracked by Ace Metrix)
•	Developed media and campaign strategies to meet client objectives for all 2014 World Cup initiatives
•	Successfully executed five (5) vehicle launch campaigns (Sonata, Equus, Sonata Hybrid, Veloster, Genesis) which included TV, Print, Radio, Digital, Social, Sponsorships, and Integrations with Branded Entertainment
o	Managed the development and integr

Account Supervisor

Account Supervisor – La-Z-Boy
•	Supervised the development and execution of all marketing plans for National and Retail communications
•	Developed objectives and strategies for research, creative and media initiatives
•	Collaborated with local offices on media plans and event activations for dealers in the US and Canada
•	Oversaw all creative production including TV, Radio, Print, Direct Mail and Interactive
•	Managed all Interactive marketing efforts including Display, Search and SEO
•	Responsible for overall communication and integration between the agency, clients and all retail divisions
•	Supervised a team of 3 people and 8 people in satellite offices across the US and Canada


Senior Account Executive – ARCO ampm/BP June 2005 to June 2007
Account Executive – ARCO ampm/BP March 2003 to June 2005
Account Executive – Mercury National September 2002 to March 2003
•	Managed the creative development and execution of ampm/BP’s monthly POS campaigns on extremely tight timelines (200 - 250 POS elements per month nationwide)
•	Supervised a group of 6 people in the Toronto office
•	Collaborated with 2 agency partners and multiple client partners to execute integrated promotional initiatives
•	Managed the Mercury Grand Marquis, Sable and Marauder 
•	Responsible for communication and integration between all departments within the agency
•	Oversaw the production of all Interactive (Website and Display) and Direct Mail pieces
•	Conducted competitive analyses


Senior Account Executive

Account Executive – California Federal Bank, Mervyn’s and Princess Cruises October 2001 to September 2002
Assistant Account Executive – California Federal Bank, Mervyn’s and Skytel July 2000 to October 2001
•	Managed the development and production of all Radio, Print, Outdoor and Collateral 
•	Aided in the development and production of all TV spots
•	Prepared and presented competitive analyses as part of brand development and tracking
•	Developed creative strategies/briefs and promotional ideas
•	Managed monthly account billing and calculated monthly earnings
•	Mervyn’s team won Gold Effie – “Mervyn’s Starts With Me” Campaign
•	Cal Fed team won Silver Effie – “Elvis Schmiedekamp” Campaign


Account Executive

Account Coordinator – Suzuki National and Regional
•	Supervised TV editing – supers and voice-overs on various TV spots
•	Assisted on photo shoots for various ad campaigns: MY00 and MY01 Grand Vitara
•	Monitored the development and production of National and Regional TV, Print, Outdoor and Collateral
•	Compiled Suzuki’s monthly billing, weekly status and conference reports


Account Coordinator

Find out detailed information about Darcy Tokita,  in Gardena, CA

Darcy Tokita: in Gardena, CA

Darcy Tokita

Mattel (contracted through Pro Unlimited)

Rauxa

Innocean Worldwide

RPA (Rubin Postaer & Associates)

Y&R (Young & Rubicam) Brands

Suissa Miller Advertising

Asher & Partners

California State University Northridge