Outdoor

Snow

Streetwear

Surf

Running

Skiing

Playing with my dogs

Being around my family and friends

Watching college football

Going to the desert

And weekend get aways.

eCommerce and Digital Content Manager

Highly successful, forward-thinking media/communications professional with proven track record for promotion of innovative ideas that engage, motivate and inform.   Seeking opportunity, back in home state of California, to leverage communication and organization skills within [the entertainment/performing-arts arena.] OR [a large and progressive organization.]

o	Responsible for collaborating with cross-functional team to partner and manage all aspects of
the E-Commerce business including sales, SEO/content strategy and development, 
promotional campaigns and other online marketing to maximize site traffic/conversions 
o	Manages and works with Creative team to develop social media calendar and content for all 
social media sites including Facebook, Twitter, YouTube, etc. 
o	Notable Accomplishment
•	Created marketing plan of first national digital campaign for major product rollout. This consisted of geographical, zip, and behavioral targeting of static ads and Pre-Roll advertising on major Com-Score websites.


o	Instrumental in generating incremental advertising revenue via design of compelling multi-media presentations for use by business development team
o	Crafts targeted responses to requests-for-proposal; highly effective in supporting handoffs between Sales team and implementation team
o	Spearheads special promotions to reinforce station branding such as during University of Nebraska’s admissions’ weekend which attracts thousands of attendees
o	Notable Accomplishment
•	Conceived idea to create severe weather warning promotion that ultimately landed an extensive number of advertisers; concept rolled out across region due to significant impact on revenue and profit for stations


Client Solutions Specialist

o	Immediately exceeded sales expectations upon relocation to Omaha; named Account Executive of the Month for outstanding performance
o	Notable Accomplishment
•	Landed highly profitable Molly Maids account within first month with the station; received praise from client for effectiveness in aligning message with targeted demographic


Account Executive

o	Heavily recruited to join NBC with the express purpose of leading programming efforts for Beijing Olympics; focused on flawless line up of events and constant communication with advertisers
o	Responsible for promotions related to Fall Sweeps, with special attention paid to network premieres
o	Notable Accomplishment
•	Ensured virtually zero learning curve during planning and execution of Olympics programming which subsequently led to best practice sharing for the then-upcoming Vancouver games.


Programming and Promotions Coordinator

o	Responsible for overall public relations and media support for assigned authors
o	Wrote/distributed press releases; coordinated tour schedules; arranged book signings
o	Notable Accomplishment
•	Fostered key media relationships with high level organizations including CNN and Fox-News


Publicist

I was responsible for generating new business and selling radio airtime. Duties included prospecting for and closing sales to new advertisers, collection of monies owed for advertising, and management of the accounts while keeping an eye toward producing results for advertisers as well as enhancing station revenues and profitability.

o	Re-located to California to establish promotion strategy for popular news-talk station KOGO-AM
o	Leveraged captive audience at City Hall to stage promotional station events to appropriate demographic; wrote promotional scripts to be read by station DJs
o	Notable Accomplishment
•	Planned and implemented the very successful 2005 KOGO Kid’s Fair at the Kroc Center. Established solid relationships with vendors, and had over 30 of them commit to having booths. Promoted the event via on air and online.

Promoted to key Sales position for sister station STAR-94 FM which featured adult-contemporary music
o	Successfully sought out new advertisers
o	Notable Accomplishment
•	Instrumental in securing sponsor for hugely successful summer promotion, “Put Star on your Car” which attracted tens of thousands of listeners; subsequently generated revenue for a very pleased repeat advertiser


Promotions Assistant/ Account Executive

Find out detailed information about Brittany Mastalir, eCommerce and Digital Content Manager in Omaha, NE

Brittany Mastalir: eCommerce and Digital Content Manager in Omaha, NE

Brittany Mastalir

Complete Nutrition

Time Warner

KXVO

NBC Universal

Booth Media Group

CBS Radio

Clear Channel

University of Nebraska-Lincoln