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Director of marketing and creative services for the uconn sport business association

Digital Manager on Sprint

I have a passion for digital and driving business online. I have spent the past three years at two strong NYC agencies working as a digital media planner and recently have been promoted as a manager. Working for forward thinking brands like Microsoft, Sprint and LVMH, I have had the opportunity to truly delve into the relationships between narratives and audiences, ensuring that the right people are exposed to the right messages.  Not only do I have an understanding of the consumer’s needs, I also have a firm grasp on the kind of technology that is pushing the needle in the space and current trends. 

My goals are to become extremely well rounded in the digital space and learn as much as I can.

•Built and presented strategic digital display, video, social, and mobile media plans across Microsoft consumer brands: Windows8, Surface, WindowsPhone and Sprint
•	Acted as project manager between various creative agencies, trafficking, strategy and activation teams to effectively execute Microsoft/Sprint campaigns
•	Collaborated with various client stakeholders and peers on Broadcast and Print teams to plan and execute robust cross-platform sponsorships around major media moments
•	Executed a Publicis “One Award” Global Winner plan to compete with Apple on their own store shelves during Black Friday and Holiday Shopping season
•	Trained, supervised, and mentored other planners and assistant planners across the larger Microsoft and Sprint teams
•	Evaluated and executed first-to-market opportunities that included custom publisher content and use of technology 
o	Householding and cross-device targeting
o	Cross channel activations surrounding NFL, JFK, MLS, and NBA
o	Mobile: in-store tar

•	Assisting in strategizing digital media display initiatives for 10+ LVMH Fashion and Beauty Brands by utilizing analytic tools and the brand’s KPIs 
•	Utilizing the capabilities and knowledge of DSPs and networks to efficiently and effectively reach conversion goals for Vimeo
•	Analyzing campaign performance and optimizing price, impression volume, and placements to maximize return on investment or surpass branding goals
•	Collaborating with internal SEM and SMO teams to ensure integrated campaigns reach all digital touch points
•	Facilitating relationships between publishers and brands to execute campaign initiatives

Associate Display Strategist

•	Assist in brand development of individual sponsors at sporting events
•	Create synergy between UConn and sponsors through innovative strategies
•	Coordinate interns schedules and activities to facilitate the fulfillment of sponsorship banners and advertisements

Sports Marketing Intern

•	Participating in promotional sampling by introducing new products and reinforcing the brand position of an existing or new product
•	Assisting in special event production to promote various products by our clients including Dunkin Donuts
•	Developing market field research through experiential marketing
•	Enhancing relationships between the brand and the consumers using customer service and relationship building

Brand Ambassador

•	Strategized with team of five interns to create innovative enhancements to IMG’s marketing properties; presented findings to key department leaders
•	Successfully navigated fast paced environment while interacting with photographers, models, corporate representatives on a daily basis to promote and support new marketing models
•	Developed deep understanding of NYC local markets and geographic sites in order to coordinate schedules for marketing test shoots
•	Assisted young models with marketing strategies with marketing strategies utilized through websites and portfolios
•	Invited to continue employment at the end of the Summer

Model Development Intern

•	Contacted local newspapers and magazines for media coverage and secured an article write-up in San Diego Magazine Website 
•	Created and implemented a link exchange program  which increased links by 100 links
•	Designed and created newsletter content material for email marketing campaigns in Constant Contact
•	Developed a market research survey used at the local Farmer’s Market, where cookie promotions and selling occurred once every week 
•	Researched and contacted potential customers in specified target markets by organizing customers in Constant Contact
•	Evaluated and re-engineered the existing marketing plan by identifying new target markets and helped develop marketing implementation plans
•	Updated marketing menu to be distributed to hotels, wedding planners, and other future clients
•	Secured a product presentation for 30 top Orange County wedding planners

Marketing Intern

Administrative Responsibilities:
- Administered checks to pay umpires around the league (2008)
-Informed/Contacted sportsmanship and all-star players (2009)
-check ins and set ups for little league camps 
Technical Responsibilities:
-Scoreboard technician/ pitch counter for divisional tournament games
- Set up sound equipment and scoreboard for divisional tournament games
-Batting Cage operator for practices and camps

Assistant to the President of GLL and Minor League Commissioner

Find out detailed information about Kailie Ho, Digital Manager on Sprint in FOREST HILLS, NY

Kailie Ho: Digital Manager on Sprint in FOREST HILLS, NY

Kailie Ho

MediaVest

Morpheus Media

IMG

Big Fish Promotions

IMG Models

The Cookie Chew

Glastonbury Little League

The University of Connecticut School of Business