Creative Agencies

Fashion

Lifestyle

Music

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

Sports  media & technology consulting

Sponsorship activation

Purcurement of celebrity marketing talent

Advertising & promotional planning

Founder/CEO

Highly regarded sales and business development executive/entrepreneur with significant high-level   sports and entertainment technology sales and business development experience.  Proven to be an extremely successful executive in all areas of management, sales and marketing as well as revenue generation. Known as a dynamic leader with extensive experience in establishing and managing complex sales pipelines and designing and executing business development strategies  that deliver unprecedented results with high value targets in the sports and entertainment industry.   Recognized industry leader in positioning products and services to new vertical markets – paving the way for an industry wide paradigm shift. Regarded as a celebrity marketing expert with proven track record in areas of talent procurement; contract negotiation; campaign development, public relations;  research; as well activation and measurement.

Manage all aspects of the business, including proposal development, client acquisition, designing marketing programs and campaigns, developing strategies, creating brand experiences to activate brands, and managing personnel. 
Specific accomplishments have included:

?	$250 million deal: Identified the potential in a little-known play-by-play sports betting technology owned by Interactive Systems Worldwide and initiated licensing negotiations. Within five months, landed a five-year, $250 million licensing agreement with German media giant KirchMedia

?	NFL medical records deal: Partnered with NuWay Sports and developed, implemented, and sold an online medical records system that all 32 NFL teams adopted for their players’ records. Delivered well-received presentation to key officials, including the NFL commissioner. Four NBA teams also bought into the system.

Opendorse allow brands of all sizes to quickly research and hire the world's most influential for social media endorsements. We provide detailed analytics on the social audiences of athletes allowing brands to associate with personalities that are authentic with their target audience. 

As a Senior Consultant at opendorse I am responsible for athlete acquisition and activation as well as campaign project management.

Senior Consultant Director of Athlete Relations and Business Development

HTM offers marketing campaigns on the fields and in the gyms of high schools nationwide. These campaigns are fully-integrated and include multiple forms of exposure at thousands of high school events. Campaigns can be purchased locally, regionally or nationally and run for entire athletic seasons. HTM targets brands and higher education institutions looking to attract and engage the millions of high school students and parents that attend high school sporting events on a regular basis. HTM has donated over 20 million dollars to its high school partners.

Senior Account Executive West Coast Sales

"Andcompany is a creative, digital and production ad agency with an emphasis on emotion, storytelling and personal connection. Our success lies in leveraging strategy, using targeted messaging and bold creative to deliver massive impact. We provide complete solutions, meaningful experiences and new opportunities for clients and their intended audiences. A robust suite of in-house production services and a dedicated and passionate team allow us to efficiently meet the ever-accelerating demands of the industry while executing to the highest standards."

Director of Business Development

Generated new business deals for online sports programming technology company. Set up strategic relationships with the NFL, NBA, and MLB as well as companies that sponsor sports properties and content.

Sold SAP R3 business software to mid-market companies with annual revenues of  less than 200 million dollars.

Account Executive

Responsible for selling Oracle software to fortune 1000 companies located on the west coast.

Running Back

Find out detailed information about Kenyon Rasheed, Founder/CEO in Ladera Ranch, CA

Kenyon Rasheed: Founder/CEO in Ladera Ranch, CA

Kenyon Rasheed

Pro Club World Sports

opendorse

Home Team Marketing

...and company

Praja

SAP

Oracle

National Football League

Rockhurst High School

University of Oklahoma