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Sr. Marketing Consultant 			

High-performing, results-driven marketing professional with more than 17 years of strategic marketing experience with a focus on ROI-based demand generation programs, product marketing, marketing analytics, channel marketing and  marketing communications initiatives. Demonstrated experience in creating and implementing strategic, integrated marketing programs that generate bottom line ROI. Expertise in product branding and positioning.  Ability to establish and lead corporate and product marketing vision to achieve marketing goals in accordance to sales revenue plans.

Specialties: Channel Marketing
Product Marketing
Product Promotions
Market Research / Analysis
Segmentation Analysis
Data Management
Media and Advertising Planning
Marketing Communications
Strategic Planning and Budgeting
Strong Analytical and Problem Solving Skills

•	Develop strategic marketing plans and analysis of customer segments, competitor analysis, business trends and market opportunities 
•	Assist/participate/manage Technical Advisory Boards and Summits with physicians
•	Establish and maintain working relationships with key opinion leaders (KOL) 
•	Assist/manage clinical trials and KOL studies including coordinating efforts with R&D and marketing to help establish medically relevant and commercially useful trials for IDEXX products and services.  Facilitate study design, implementation, tracking, and communications and assist with data analysis and manuscripts
•	Produce and aggregate original, clear and credible copy for multiple audiences across several platforms including print collateral, website content, press releases, ads and social media
•	Provide tactical and strategic marketing support for sales teams
•	Create medical messaging and positioning of products to help drive the strategy and tactics for market and future diagnostic pro

•	Developed content, brand strategy, marketing campaigns and strategic plans 
•	Wrote and maintained ownership of internal and external communications 
•	Created and distributed all print communication materials, newsletters, data sheets, and social media programs, including internet forums, blogs, social networking 
•	Developed and managed the execution of lead generation and awareness programs, on and off-line events, seminars, direct marketing, email, digital marketing, SEO, PPC, SEM, paid search, social media marketing, telemarketing/telesales and other sales tools
•	Administered Google AdWords program, was primary liaison and project manager with vendors managing PPC
•	Established and measured performance benchmarks and developed insightful, actionable recommendations including digital marketing metrics (impressions, clicks, views, conversion) website data and behaviors on Tb.com and Shop.TB.com (visits, bounce rate, conversions) 
•	Developed SEO/SEM strategy and executed on a pla

Sr. Marketing Programs Manager 

Interface with channel partner counterparts to develop and manage channel marketing programs 
 Develop and implement measureable Channel Marketing Programs that build awareness and sales opportunities 
 Identify, recruit and cultivate new partners and nurture existing partners 
 Collaborate with Channel Sales Team to increase partner related leads, customer meetings, product evaluations, and revenue 
 Build partner champions – completion of sales and technical certifications 
 Increase joint partner activities (telemarketing, events, press releases, case studies) 
 Create and implement new channel enablement and activity generation programs 
 Manage logistics, personnel and other resources necessary for joint marketing programs and other partner enablement programs 
 Track and report on ROI for channel marketing events and programs 
 Coordinate with Marketing Communications Manager Team to create and maintain collateral, and other materials to support channel marketing progr

Channel Marketing Manager

Interface with sales, customer support, and engineering to define product launch processes and
create product launch documents to communicate the go to market activities of the Application Plugin
Modules (APM) products
Define product positioning and messaging for APM products with a focus on competitive 
 analysis and target market positioning
Work with sales and marketing to define promotions through BakBone’s channels 
Drive cross-functional team for product launches and create marketing collateral materials
Collaborate with sales, customer support, product management and marketing to define marketing       
vision and positioning for APM products
Obtain and analyze market research on product focus, including focus groups, reports, etc.
Evangelize BakBone Software and all product lines at trade shows, user group meetings, conferences, press meetings, etc.

Product Marketing Manager

Responsible for business development and creating partnerships with hosting partners, affiliate partners, technology  partners and web application developers
Develop lead generation programs and processes to increase revenue
Forecast customer acquisition through marketing campaigns
Create recurring revenue based programs to help generate incremental revenue
Provide creative direction for new product launches including messaging and positioning
Manage a team of eight including a software documentation team, marketing and design team 
Develop product road map and manage  new product launches 
Write and distribute  press releases and work with media  & analyst relations team
Maintained operational (profit & loss) budget for the Small Business division
Create ROI analysis and reporting for all marketing programs and promotions 
Design all marketing materials including print, sales collateral, direct mail, advertising , website and online campaigns 
?	Created integrate

Director of Marketing

Find out detailed information about Gina Laws, Sr. Marketing Consultant 			 in La Jolla, CA

Gina Laws: Sr. Marketing Consultant in La Jolla, CA

Gina Laws

IT, healthcare, medical, genetics, life science companies - San Diego, CA

Kerio Technologies (GFI Software)

ESET North America

BakBone Software

MIVA Small Business

University of Wisconsin-Milwaukee