Gina Laws

Gina Laws

Channel Marketing Manager ESET

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Summary

High-performing, results-driven marketing professional with more than 17 years of strategic marketing experience with a focus on ROI-based demand generation programs, product marketing, marketing analytics, channel marketing and marketing communications initiatives. Demonstrated experience in creating and implementing strategic, integrated marketing programs that generate bottom line ROI. Expertise in product branding and positioning. Ability to establish and lead corporate and product marketing vision to achieve marketing goals in accordance to sales revenue plans. Specialties: Channel Marketing Product Marketing Product Promotions Market Research / Analysis Segmentation Analysis Data Management Media and Advertising Planning Marketing Communications Strategic Planning and Budgeting Strong Analytical and Problem Solving Skills

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