Gina Laws

Gina Laws

Channel Marketing Manager ESET
Currently: Channel Marketing Manager at ESET North America
Location: La Jolla CA
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Summary

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High-performing, results-driven marketing professional with more than 17 years of strategic marketing experience with a focus on ROI-based demand generation programs, product marketing, marketing analytics, channel marketing and marketing communications initiatives. Demonstrated experience in creating and implementing strategic, integrated marketing programs that generate bottom line ROI. Expertise in product branding and positioning. Ability to establish and lead corporate and product marketing vision to achieve marketing goals in accordance to sales revenue plans. Specialties: Channel Marketing Product Marketing Product Promotions Market Research / Analysis Segmentation Analysis Data Management Media and Advertising Planning Marketing Communications Strategic Planning and Budgeting Strong Analytical and Problem Solving Skills

Work Experience

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Interests & Groups

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INTERESTS
  • group exercise instructor
  • dance
  • horseback riding & theater
  • surfing
  • skiing
SPORTS
  • Group Exercise
  • Boot Camp
  • (former competitive
  • gymnast
  • springboard diver
  • cross country running)
GROUPS
  • American Marketing Association
  • American Council on Exercise

Education History

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