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Client Marketing Manager & Brand Manager

Personally and professionally alike Lorraine is always exploring new, rewarding, and exciting endeavors. Through a variety of professional and personal experiences, she has developed a vast skill-set across several unique marketing avenues, creating exceptional brand awareness and implementing creative design visions that have produced successful, measurable results. 

With over a decade of Marketing experience, Lorraine has exceeded well above and beyond what she could have imagined. Immediately after graduating from WVU, Lorraine successfully launched and managed her own real estate investment company; directly managing construction crews and negotiating property purchases. As a marketing director; Lorraine developed marketing, direct mailing, and media campaigns for small to medium sized businesses, helping them trigger consumer interest and drive in new business by executing innovative marketing strategies. Lorraine has a knack for taking challenging obstacles and demanding circumstances and turning them into constructive life lessons.

Lorraine is persistent, extremely personable and is constantly thinking outside the box; looking for new ways to improve her effectiveness. Most importantly, Lorraine has established long lasting relationships with clientele built on trust and integrity.

Specialties: Corporate Identity, Web Design, Project Budgeting, Image Development and Branding, Company Logo and Stationary Design, Contract Negotiation, Real Estate Investing, Project Management; Marketing, Direct Mailing and Media Campaigns.

PRIMARY RESPONSIBILITIES 

Responsible for buyer insight interviews, tasked with analyzing big data, conducting market research, tracking industry trends, and using independent observations to develop innovative and effective marketing strategies.

Responsible for the creation and implementation of promotional plans to include multi-channel, multi-platform content marketing for both push and pull efforts across 30 product lines in support of SAE’s overall corporate agenda. 

Manage marketing team to ensure projects meet and exceed proposal goals by being completed on time, on brand, on budget, and surpassing client satisfaction.

Developing, administering, and closely monitoring over 30 product line cost center budgets.

Collaborating with product development staff to help influence product decisions to include product pricing and packaging, conducting focus groups, and SWOT analysis.

Awarded 2014 Achievement Award- As part of the Brand Council, I directly assisted with the implementa

iKetching iDeas CMG is a fully integrated marketing group that designs programs that help our clients accomplish their marketing needs and sales objectives by use of Innovative Ideas, Long-term Business Strategies, Impeccable Design & Purposeful Creativity 

Responsible for developing aggressive, relevant and strategic marketing campaigns for lead generation including tactical planning, use of multichannel marketing efforts and creative development from conceptualization to completion 

We build collaborative partnerships with small to medium size businesses to trigger consumer interest and drive in new business by executing innovative marketing strategies

The iKetching Creative Marketing Group covers all facets of the marketing arena; to include marketing programs both traditional & non-traditional, grass roots initiatives with an industrialist approach tailored to meet the goals and objectives of our clients.  These tactics include strategic planning, brand development & positioning

Marketing Director | Managing Partner

Increased relevance of marketing efforts and drove ROI through the development and implementation of targeted list pulls for direct marketing efforts based on disciplined analytical analysis.

Assigned companywide coupon barcodes and managing program used by Price Control for setup of automation of all coupons at POS.

Developed and executed measurement and reporting analysis which accurately reflected business results and informed future strategic decisions for CRM campaigns and offers.

Management of ScoreCard and Advantage Club loyalty point rules in CORE.

Extracting reoccurring DSG & GG data files from Unica Campaign in preparation for email and direct mail campaigns.

Responsible for reviewing all direct mail data audits, barcode information, content copy, and give final approval for print.

Provided all reporting on Tabs (Newspaper Circulars) for CRM analysis and provided direction for future campaigns.

CRM, Marketing Analyst

Real Estate Investment Firm:

Successfully launched and managed real estate investment company with key accomplishments to include:

Created and implemented marketing plan using passive mail campaigns, cold-calling, and networking to source investment properties.

Negotiated property purchases and responsible for customer service and related settlement activities.

Hired, trained, and managed successful sales force.

Secured and managed private financing for purchase of company properties.

Supervised multiple member construction crews during renovations for single family home investment projects – resulting in under budget and ahead of schedule completion. 

Taught success techniques through public presentations during REIA conventions and investment  seminars.

Managing Partner

Find out detailed information about Lorraine Vigliotta, Client Marketing Manager & Brand Manager in CRANBERRY TOWNSHIP, PA

Lorraine Vigliotta: Client Marketing Manager & Brand Manager in CRANBERRY TOWNSHIP, PA

Lorraine Vigliotta

SAE International

iKetching iDeas CMG

Dick's Sporting Goods

LC Companies

West Virginia University