Betsy Crain

Betsy Crain

Head of Merchandise Operations at True&Co
Currently: Director of Merchandising, Global Outlet at Levi Strauss & Co.
Location: san francisco CA
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Visionary Merchandising Executive with over 15 years of experience in specialty vertical and wholesale retail. Proven track record of leading the creation of product assortments, processes and businesses that drive global growth and revenue across multiple brands and channels. Strong leader, able to inspire and engage individuals and teams to achieve record results. Always focused on identifying opportunities for growth. I am passionate about increasing brand loyalty and focusing on consumer needs. I thrive in challenging, goal-oriented environments. I have demonstrated operational excellence, exceeding plan and posting double digit comps for multiple consecutive years. I am motivated by growing new businesses, restructuring and reinventing older businesses and fostering and developing talent. I have demonstrated success in building strong merchandising strategies in all categories of apparel, including accessories, for both genders and across all age ranges. I enjoy partnering with my cross functional team, focused on building divisional and regional strategies that drive KPIs to grow market share and increase revenue. Drove strong performance in my areas, posting positive double digit Retail and GM$ comps for all departments LY. Specialties: Reinventing brands and increasing brand value Acquisition and integration leadership experience (domestic and international) Transformation of processes and people to maximize potential and streamline efficiencies Experience in on-site product development, cost negotiation and vendor management Licensee and franchisee management Operational excellence focused on flawless execution Launching new retail concepts while growing current retail footprint, increasing store count by 40% in 3 years

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