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Brand Manager Breil Orologi, tribe by Breil e Chronotech

Marketing is the field in which I'm specializing and working at the moment. But in the future I would like to have  some experiences even in trade or trademarketing departments as to enrich and complete my profile with new skills that could be helpful as to build a more mature career in product or brand marketing management

•	Monitoring of market trends, sell-in and sell-out data. 
•	Implementation of product strategies and definition of the marketing mix, both for national and international markets. 
•	Cooperating and supporting the sales department during sales force meeting to introduce new collections and explain the brand positioning;training of the sales force and retailers.
•	Leading the style and product department, to create and develop the product line, in accordance with market requirements and expectations with specific regard to the style and the economic targets (trend, technical needs, target price, sales forecast, etc); 
•	Supervising the samples creation with continuous monitoring of the process, in synergy with both the Production and Style department.
•	Interacting with Trade Marketing to define promotions with regards to material and packaging expectations, in line with brand positioning and in respect of the economic and financial targets.
•	Implementing sales strategies to push sell 

Monitoring market trends. Analysis in coordination with the Research Department on purchase behavious of shoppers and consumers.
•	Managing ADV strategy and integrated communication plat for the activation of main touchpoints on target.
•	Implementing and executing the ATL and BTL strategy.
•	Managing the media mix for the traditional media (TV, radio, cinema and outdoor), with a particular focus on the activation of digital and new media 
•	Crisis management 
•	Developing and management of the product range: base and promo (responsible for brief production and monitoring the development process).  )
•	Managing budget and costs. 
•	Responsible for tests and strategic plans for development and launch of new product. 
•	Coordinating with trademarketing, research, purchase, PR, media departments for the implementation of marketing plans. 
•	Coordinating with the international headquarter for developing brand strategies. 
•	Competitors auditing with particular reference to the “Breakfast”m

Brand Manager Nutella

Buitoni Division - Junior Product Manager Rolled and Liquid Dough.
In Buitoni I'm entitled to manage with the main marketing tools, starting from advertising and communication to pricing policies and product development. The management of products is focused on national territory, in addition I have to support brand managers for the international coordination with foreign markets that handle the same products. In Nestlé is vital a continuous development of recipes that are part of my job here, in particular the relationships between the plant, reseach & development departments (located abroad and in Italy) and marketing. I support the brand managers in assessing feasibility of projects and in their development, other than their implementation and launch on the market.

Junior Product Manager Buitoni

I dealt with the brand managing of Disaronno. In particular I was entitled to operate with European markets and Emerging ones. 
My job description provided principally operational activities and coordination with foreign distributors for the brand managing. My job  ranged over all consumer activities,from managing ADV, to promotional activities, princing policies, events

Disaronno International Assistant Brand Manager

Find out detailed information about Alessandra Provasi, Brand Manager Breil Orologi, tribe by Breil e Chronotech in Castellanza, VA

Alessandra Provasi: Brand Manager Breil Orologi, tribe by Breil e Chronotech in Castellanza, VA

Alessandra Provasi

Binda Italia srl

Ferrero S.p.a.

Nestle

ILLVA Saronno Holding SpA

Università Carlo Cattaneo

Università Carlo Cattaneo