Lifestyle

Outdoor

Marketing Specialist

To obtain a challenging career to utilized my 16 years of diverse marketing skills.

• Develop and execute traditional and online marketing campaigns: print, online, AdWords, e-blast, website and mailings
• Create collateral and sales tools, including creative briefs and copy, and oversee approval processes, design and printing for those materials
• Purchase targeted mailing list for direct response marketing
• Contact potential employer groups, brokers and internal leads
• Create and track logs for reports to analyze progress and identify new opportunities
• Support event marketing activities: trade shows, conventions and chamber of commerce mixers
• Maintain calendar for purposes of tracking insurance renewal dates and underwriting submission deadlines
• Oversee inventory of marketing collateral materials, brochures, information sheets, promotions, newsletters and other literature pieces

•	Supervised 45 employees at a $70 million revenue location with a $1 million marketing budget
•	Developed, managed, and supervised direct and online marketing activities from concept to          completion
•	Managed intake of incoming job requests, prioritized projects and determined deadlines, influenced and negotiated deadlines based on priorities and available resources
•	Maintained workflow schedule of all incoming and existing projects while keeping all parties informed of status, conflicts, and delays; communicated project priorities and due dates to the creative team to ensure alignment of work efforts and priorities
•	Collaborated with business units to plan and execute day-to-day advertising and marketing activities, including development of collateral pieces, print and online advertising, direct mail, commercials, premium items and websites
•	Worked closely with copywriters, art directors and printers to generate concepts, incorporate company feedback, and present design sol

Marketing & Community Relations Supervisor

•	Managed image, content, legal information, and all ad placements in 25 weekly publications
•	Accountable for a staff of three employees (one graphic artist and two trade show coordinators)
•	Responsible for budget and expenses 
•	Reviewed and approved trademarks, media pieces, trade agreements, and special events plans
•       Project manager for marketing team, managing production/campaign calendars, deadlines, and   inter-departmental communications
•	Developed media buys (billboard, transit, radio, movie theater advertising, commercial) 
•	Participated in new product development, demographics, and geographic statistics 
•      Organized trade shows (L.A. County Fair, China Expo, Warner Bros. and New Line Cinema)

Marketing Coordinator / Manager

•	Oversee 110 employees, 3 supervisors, and 2 managers at a $10 million revenue location with a $3 million budget.
•	Manage new staff training, accounts payable, monthly client reports, claims, hiring, terminations, worker’s comp, drug testing, payroll, and day-to-day operations.

Project Manager

Find out detailed information about Charles G. McCann III, Marketing Specialist in los angeles, CA

Charles G. McCann III: Marketing Specialist in los angeles, CA

Charles G. McCann III

National Business Insurance Agency

Fairplex

Los Angeles Times

Central Parking Systems

Johnson and Wales University