Alysha Villalobos

Alysha Villalobos

Jr. Product Line Manager
Currently: Jr. Product Line Manager at DC Shoes
Location: Lakewood CA
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I have been working for Quiksilver, Inc. with DC Shoes for almost two years. I was first hired as a Sample Coordinator where I learned the processes of tracking samples, using Frontech software and also became involved in the catalog process. I then transitioned into the role of Jr. Product Line Manager for the Womens' line and became a lead for DC Shoes catalog. I became involved in season to season trend forecasting, market travel/market research to help give color/material direction and input to colorists and designers. Create planning documents (Sku Plan/Lineplans) with costing, margins and forecasting to help with the factory negotiations and development teams. Sample Reviews and Product Briefs to bring fresh and innovative products to the line. As a Catalog Lead for the product team I create shotlists, package samples to the photo studio, pull excel exports, create Marketing text and manage all other processes through to production. I most recently transitioned into the role of Product Line Manager for Youth with DC Shoes where I have continued to be involved in Market Research, Line Planning, Creatives, Production Review and Line Presentation. My goals are to continue advancing and expanding in Product Production as well as Product Managing.

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