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Forward-thinking, highly-accomplished marketing professional with more than 25 years diverse experience managing teams, events, and integrated communications programs;  repeatedly exceeding expectations, goals, and objectives; consistently delivering on time and within budget. Big picture strategist with keen ability to create synergisms that maximize return on investment (ROI).

•	Maximizing presence and engaging consumers by communicating strong USP using both messaging and creative outputs.
•	Build cohesive brand alignment between domestic and international offices, as well as internal departments at Global Headquarters.
•	Manage all marketing programs by defining measurable objectives to be reported monthly; designated marketing programs are reviewed pre and post launches, and evaluated success.
•	Manage annual planning calendars for Advertising and Media, Public Relations and Promotions.
•	Create direct response advertising to engage consumers and drive sales.
•	Create industry PR Programs leveraging our core product launches.  Leverage partners’ marketing programs.
•	Develop compelling email marketing communications and ensure that the delivery of that message is consistent through all mediums.
•	Create video product planning calendars.
•	Assists the Vice President Marketing Communications to develop annual sales and marketing plans.

Team Lead - Marketing Services Manager

Find out detailed information about Karen Herrera,  in Huntington Beach, CA

Karen Herrera: in Huntington Beach, CA

Karen Herrera

Ellison Educational Equipment

Athens High School